Growth Marketer, Nino

As Growth Marketer at CoinTracker, you own how the right households discover Nino, our AI-powered financial operating system, and book a first conversation with our team. Nino makes comprehensive, expert-level tax and financial planning advice accessible to millions, replacing high AUM fees and family offices. You'll run the website, paid search, AI search and SEO, and our channel partnership with CoinTracker, shipping work yourself with AI coding tools while our CPAs, Financial Planners, and sales team close. Nino sits inside CoinTracker ($100M raised, partnered with Coinbase, TurboTax, H&R Block, and Thomson Reuters) with the autonomy of an early-stage startup and the reach of an established platform.

What you'll do

• Own the complete funnel from first visit to a held consultation, setting the plan, picking channels, and owning the pipeline metric
• Ship the website yourself, building and testing landing pages, calculators, and comparison pages in the codebase with AI coding tools
• Run paid acquisition starting with Google Ads, then run continuous experiments across new channels to find what scales
• Make Nino the answer in AI search through content, comparison pages, reviews, and offsite authority, directing an agency you choose
• Grow the CoinTracker channel by working with their team to reach users with the right offer at the right time
• Close the gap between booked and held consultations through scheduling, reminders, and qualification

What you bring

• 3+ years in growth or performance marketing, ideally at a consumer company selling a high-ticket service through a call, where you owned a pipeline number for a sales team and hit it
• Ability to ship your own work: you've built and launched pages and experiments yourself, and you're comfortable changing a website with AI coding tools
• Hands-on expertise with paid search, knowing your CAC, payback, and conversion by channel
• Proven ability to grow through AEO/SEO: content, comparison pages, or offsite authority cited by AI answer engines or ranked, ready to direct an agency from day one
• Ability to read numbers honestly, including small samples and long lags between lead and customer
• High agency: you see what needs doing and do it without waiting for a brief, budget, or engineer
• Exceptional collaboration: you make sales, advisors, engineers, and agencies better by saying what you think and following through
• First-principles thinking: you start from how customers decide, not from a playbook, and can explain why a number moved
• Alignment with the mission to bring expert tax and financial advice to households that have outgrown doing it themselves, in an early-stage company where your work moves the number

Nice to have

• Marketing experience in a regulated category (financial advice, tax, insurance, health) and knowledge of how to write copy that is compelling and compliant

What we offer

• Salary of $122,315 - $143,900 USD
• Equity in CoinTracker
• Medical, dental, and vision insurance
• 401(k)
• Life insurance
• PTO
• Remote work in the US, California preferred

About CoinTracker

CoinTracker unlocks financial potential by building tax, portfolio, and financial planning tools. The company has raised $100M and partners with Coinbase, TurboTax, H&R Block, and Thomson Reuters. Nino is their next product: an AI-powered financial operating system bringing expert-level tax and financial planning advice to millions.