Business Insight Lead (User Growth)

As a Business Insight Lead (User Growth) at Binance, you drive user acquisition and growth strategy across a global blockchain ecosystem trusted by 300+ million people. You lead full-funnel analysis and multi-channel campaigns to optimize user journeys from acquisition through retention, working across our trading platform, finance products, and digital-asset ecosystem.

What you'll do

• Optimize user growth and marketing strategies based on insights from Binance's global ecosystem
• Lead full-funnel user journeys analysis across acquisition, activation, conversion, and retention
• Drive multi-channel user acquisition through KOLs, paid ads, SEO, referrals, communities, and social channels
• Set up and track key metrics including CAC, LTV, retention, conversion, and viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets by developing deep user insights
• Collaborate cross-functionally to execute growth strategies

What you bring

• 8+ years of experience in user growth, performance marketing, or digital marketing
• Global market experience across regions including MENA, LATAM, SEA, and Africa
• Strong data mindset with familiarity in growth tools and KPIs
• Bilingual fluency in English and Mandarin required to coordinate with overseas partners and stakeholders
• Adaptable, entrepreneurial, and hands-on approach to problem-solving

Nice to have

• Background in internet, Web3, or fintech
• Additional languages beyond English and Mandarin

What we offer

• Competitive salary and company benefits
• Remote-first work arrangement (may vary depending on the role and team)
• Opportunities for career growth and continuous learning

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, with a global ecosystem trusted by 300+ million people across 100+ countries. The company offers trading, finance, education, research, payments, and institutional services, backed by industry-leading security and an unmatched portfolio of digital-asset products.