Senior Influence Marketing Manager

As a Senior Influence Marketing Manager at WhiteBIT, you own and scale performance-driven influencer campaigns across EU and LATAM to drive trading volume, first trades, card activations, and transactions. You work with a global team of over 1,500 professionals building a blockchain platform serving more than 8 million users worldwide.

What you'll do

• Own and scale performance-driven influencer campaigns focused on trading volume, first trades, card activations and transactions
• Develop and execute CPA, Affiliate and Hybrid models aligned with unit economics
• Drive ROMI-positive campaigns and optimise based on daily performance data
• Build and manage a portfolio of high-performing influencers and agencies across EU and LATAM
• Source, negotiate and launch collaborations end-to-end
• Continuously test new growth mechanics such as offers, tournaments and gamification
• Analyse key metrics including First Deposits, First Trades, Trading Volume, CAC and ROMI
• Collaborate with internal teams across product, legal, finance, design and copywriting

What you bring

• 5+ years of experience in influencer marketing at Senior level
• Proven experience in FinTech (exchanges, neo-banking, brokers, payments) or Web3 and Crypto products
• A strong track record in performance campaigns, not just awareness
• Experience working with Affiliate, CPA and hybrid models
• An existing network of crypto and finance influencers and agencies in EU and LATAM
• A strong understanding of unit economics including CAC, LTV and ROMI
• Experience scaling campaigns across multiple geographies
• Strong negotiation and deal-making skills
• A data-driven mindset and comfort working with performance metrics daily
• Experience working cross-functionally with legal, finance, product, design and copywriting teams

What we offer

• Modern equipment and comfortable working conditions
• 24 calendar days of paid leave plus additional days off for national holidays

About WhiteBIT

WhiteBIT is a global blockchain platform with over 1,500 professionals and more than 8 million users worldwide. The company serves the fintech and Web3 sectors and counts the Ukraine Football Team, FC Barcelona, Lifecell, FACEIT and VISA among its official partners.