Creative Director

As Creative Director at Cantina, you own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This is a hands-on role where you conceive the concept, write the script, generate assets, work through the edit, and push until it lands. You'll split your time between directing a small team and making the whole thing yourself.

What you'll do

• Own creative direction across original content, performance advertising, brand campaigns, and product storytelling, defining Cantina's brand voice and making it recognizable everywhere.
• Turn product capabilities into concepts people actually want to watch, share, and try for themselves.
• Recruit and lead a team of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers.
• Develop and produce video creative for paid social, organic social, product launches, and brand campaigns.
• Turn a product feature or consumer insight into a great hook, a clear story, and a reason to try Cantina.
• Write briefs, scripts, and treatments, build storyboards, and direct editors, designers, creators, and AI filmmakers.
• Make things yourself: cut video, create motion graphics, generate characters and scenes, experiment with voice and sound, and take concepts through to finished assets.
• Build performance creative testing plans with the growth team, testing concepts, hooks, offers, and calls to action, then using the results to decide what to make next.
• Develop platform-native creative with the right pacing, framing, captions, and aspect ratios for each placement.
• Keep a steady pipeline of fresh ideas and turn winning concepts into repeatable formats without running them into the ground.

What you bring

• A strong portfolio of video creative, including performance advertising with measurable results.
• Great storytelling instincts: you know how to establish a character, create tension, and deliver a payoff in very little time.
• Hands-on proficiency with video editing and motion design tools.
• Experience directing small creative teams and giving clear, actionable feedback.
• An understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA, and how to use them to improve the work.
• Practical experience with AI image, video, and audio production, including the iteration it takes to get a usable result.
• Speed, taste, and a willingness to try something strange if the idea is good.

What we offer

• Annual base salary of $250,000-$350,000, depending on skills, experience, job scope, location, and market data.
• Generous company equity
• Medical, dental, and vision insurance with 99.99% of premiums covered by Cantina
• 42 days of paid time off: 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
• Generous parental leave and fertility support
• 401(k) retirement savings plan
• Lifestyle spending account of $500 per month to use however you'd like
• Complimentary lunch and snacks for in-office employees
• One Medical membership

About Cantina

Cantina is a social platform founded by Sean Parker with an advanced AI character creator. Its bots are lifelike, social creatures that interact across voice, video, and text, letting people create themselves, imagine new characters, or choose from thousands of existing ones to share infinitely scalable, personalized content and seamless group chat.