Creative Strategist & Producer - Consumer

As a Creative Strategist & Producer on Kraken's Consumer Creative & Design team, you bring ideas to the start of every campaign and execute them across paid, owned and organic surfaces. You write concept-led briefs for performance creative, spot opportunities in culture and data, and make work yourself in the formats where you're strongest. You report to the Creative Lead and work daily with Product Marketing, Performance Marketing, and the designers and creatives who bring your briefs to life.

What you'll do

• Spot opportunities in culture, trends, competitors, comments and performance data every day, and turn what you find into ideas that ship the same week
• Write complete, concept-led briefs for paid static and motion, built with Product Marketing and Performance Marketing, and brief them into the performance creatives and designers
• Help Product Marketing and Performance Marketing managers sharpen their own briefs, bringing the concept, the hook and the cultural angle to the start of the process
• Pitch original concepts for paid and social before anyone asks, so ideas reach the team already sharp
• Make your own content for paid and organic in the format you're strongest at, whether meme, AI video, performance to camera, or something else that feels native to the feed and ships fast
• Use performance data and social listening as creative input, and get more distinct angles into tests each month
• React inside the news cycle by spotting the moment and briefing or making the work yourself
• Partner with Product Marketing and compliance to get work approved without losing the idea
• Keep your briefs and files clean enough for other people to build on

What you bring

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency, ideally in fintech, crypto, gaming or another regulated category
• A portfolio with two or three concept-led briefs or concept decks showing what shipped and how it performed, work you made yourself in your strongest formats, and one idea you spotted in culture or data and took to market with notes on results
• A proactive, self-starting way of working where you find the idea, pitch it and drive it to be shipped without waiting to be asked, comfortable owning your workflow with light direction
• Pop-culture fluency and a chronically online persona with comedic instinct and a sense for what's about to feel dated
• A performance marketer's grip on what a good brief needs: a clear objective, audience, hook, platform, format and set of constraints, and the ability to coach others toward it
• A creative superpower you can execute on alone, with shipped work to show for it
• Platform-native instincts across Meta, TikTok, YouTube, Reddit and X, able to explain why the same idea needs a different build on each one
• Fluency in the metrics creative moves and the habit of using performance data and social listening as inputs to ideas
• A solid copywriting instinct with plain language, value first, no hype and no jargon
• Comfort working inside regulatory constraints, with concepts that survive risk warnings and market-specific requirements
• Speed without sloppiness, comfortable with fast turnarounds, several review rounds and late changes

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking and OTC services, with products built for both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.