Creative Strategist & Producer - Consumer

As a Creative Strategist & Producer on Kraken's Consumer Creative & Design team, you bring ideas to the start of every campaign and execute them yourself. You spend up to half your time writing concept-led briefs for paid static and motion creative, then briefing them into designers and creatives. The other half, you make work yourself across whatever formats suit your strengths. You report to the Creative Lead and work daily with Product Marketing, Performance Marketing, and the creative team to turn growth strategy into creative that converts across paid, owned and organic surfaces.

What you'll do

• Spot opportunities in culture, trends, competitors, comments and performance data every day, then turn what you find into ideas you ship the same week, staying close to financial markets and Kraken's audience.
• Write complete, concept-led briefs for paid static and motion, built together with Product Marketing and Performance Marketing, then brief them into the performance creatives and designers.
• Help Product Marketing and Performance Marketing managers sharpen their own briefs by bringing the concept, hook and cultural angle to the start of the process.
• Pitch original concepts for paid and social before anyone asks, so ideas reach the team already sharp.
• Make your own content for paid and organic in whatever format is your strength, whether meme creation, AI video, on-camera performance or something else, ensuring it feels native to the feed and ships fast.
• Use performance data and social listening as creative input, bringing more distinct angles into tests each month.
• React inside the news cycle by spotting the moment and briefing or making it yourself.
• Partner with Product Marketing and compliance to get work approved without losing the idea.
• Keep your briefs and files clean enough for other people to build on.

What you bring

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency, ideally in fintech, crypto, gaming or another regulated category.
• A portfolio with your application including two or three concept-led briefs or concept decks showing what shipped and how it performed, plus work you made yourself in your strongest formats, and one idea you spotted in culture or data and took to market with notes on results and what you changed.
• A proactive, self-starting way of working where you find the idea, pitch it and drive it to ship without waiting to be asked, comfortable owning your workflow with light direction.
• Pop-culture fluency and a chronically online persona, with comedic instinct and a sense for what is about to feel dated.
• A performance marketer's grip on what a good brief needs: clear objective, audience, hook, platform, format and constraints, and the ability to coach others toward it.
• A creative superpower you can execute on alone, with shipped work to show for it.
• Platform-native instincts across Meta, TikTok, YouTube, Reddit and X, able to explain why the same idea needs a different build on each one.
• Fluency in the metrics creative moves and the habit of using performance data and social listening as inputs to ideas.
• A solid copywriting instinct with plain language, value first, no hype and no jargon.
• Comfort working inside regulatory constraints, with concepts that survive risk warnings and market-specific requirements.
• Speed without sloppiness, comfortable with fast turnarounds, several review rounds and late changes.

About Kraken

Kraken is one of the world's longest-standing crypto platforms, founded in 2011 and trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking and OTC services, with products built for both individual investors and institutional clients. Kraken is part of Payward, a parent company that has spent 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry.