CRM Campaign Manager

As a CRM Campaign Manager at Bitpanda, you own our customer communication strategy across email, push, in-app banners and stories. You'll turn retention, monetisation and lifecycle plans into live, multi-market journeys in Braze, run the campaign calendar across teams, and ensure every send is built correctly, approved and measured. You join a small central CRM team that is becoming the engine behind how we talk to our customers.

What you'll do

• Build and launch campaigns in Braze across email, push, in-app banners and stories, including segmentation, canvases, templates, personalisation and testing.
• Own the channel mix for every campaign, choosing the right channel, sequence and frequency for each audience and using test results to refine your approach.
• Run the campaign calendar across markets with Growth Operations and regional market leads.
• Coordinate copy, localisation and compliance approvals so campaigns ship on time and correctly.
• Own QA before every send and report on performance against shared Growth KPIs, turning results and learnings into improvements to lifecycle strategy.

What you bring

• Hands-on experience building campaigns in Braze (or similar CRM tool) in your most recent role, with knowledge of canvases, segments and Liquid.
• Data-backed understanding of which channel works best for which audience and moment, and how to orchestrate email, push and in-app messaging so they reinforce rather than compete.
• A track record running multi-market campaigns end to end, including QA and reporting, ideally in fintech, iGaming or e-commerce, with a concrete result you were accountable for.
• Experience working in environments where communications require compliance approval and the ability to factor that into your planning.
• Strong organisational skills and the ability to manage requests from several teams simultaneously without letting anything slip.

What we offer

• Hybrid working model with the freedom to work from a city or country of your choice for up to 25 days per year.
• Competitive total compensation package aligned with our pay-for-impact policy, including participation in our stock option plan.
• Confidential coaching, counselling and mental health resources through OpenUP.
• 3 additional days of paid time off per year to rest and recharge, available after 6 months of employment.
• Unlimited access to Udemy for continuous learning and skill development.
• Discounts, rewards and perks from global partners across lifestyle, wellness, tech and travel.
• Up to 8 additional weeks of gender-neutral new parent leave.
• Free onsite dining at our Vienna, Bucharest, Barcelona and Berlin offices.
• Recognition and rewards for your tenure at Bitpanda.
• Access to exclusive Bitpanda-branded merchandise.
• Company events and team celebrations worldwide.

About Bitpanda

Founded in 2014 in Vienna, Bitpanda simplifies wealth creation by empowering people to invest in cryptocurrencies, crypto indices, stocks, precious metals and commodities 24/7. Serving more than 7 million customers across Europe, we operate as one team across different cultures and time zones, building one of Europe's safest and most secure investment platforms. This role is based in Vienna (AT), Barcelona (ES) or Krakow (PL).