CRM Campaign Manager

As a CRM Campaign Manager at Bitpanda, you own the company's customer retention, monetisation and lifecycle campaigns across email, push, in-app banners and stories. You join a small central CRM team that is becoming the engine behind how Bitpanda talks to its 7 million customers across Europe. You will build and launch multi-market campaigns in Braze, run the campaign calendar with Growth Operations and regional teams, and measure every send against shared Growth KPIs. This role is based in Vienna, Barcelona or Krakow.

What you'll do

• Build and launch campaigns in Braze across email, push, in-app banners and stories, including segmentation, canvases, templates, personalisation and testing.
• Own the channel mix for every campaign, choosing the right channel, sequence and frequency for each audience and using test results to refine your approach.
• Run the campaign calendar across markets with Growth Operations and regional market leads.
• Coordinate copy, localisation and compliance approvals so campaigns ship on time and correctly.
• Own QA before every send and report on performance against shared Growth KPIs, turning results and learnings into improvements to the lifecycle strategy.

What you bring

• Hands-on experience building campaigns in Braze or a similar CRM tool in your most recent role, with knowledge of canvases, segments and Liquid.
• Data-driven understanding of which channel works best for which audience and moment, and how to orchestrate email, push and in-app messaging so they reinforce rather than compete.
• A track record running multi-market campaigns end to end, including QA and reporting, ideally in fintech, iGaming or e-commerce, with a specific result you were accountable for.
• Experience working in an environment where communications require compliance approval and the ability to factor that into planning.
• Strong organisational skills to manage requests from several teams simultaneously without letting details slip.

What we offer

• Hybrid working model combining onsite collaboration and remote work, plus 25 additional days per year to work from a city or country of your choice.
• Competitive total compensation aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan.
• Access to confidential coaching, counselling and mental health resources through OpenUP.
• 3 additional days of paid time off per year to rest and recharge, available after 6 months with the company.
• Unlimited access to Udemy's library of online courses for continuous learning and skill development.
• Up to 8 additional weeks of gender-neutral new parent leave.
• Free onsite dining at Bitpanda offices in Vienna, Bucharest, Barcelona and Berlin.
• Discounts, rewards and perks from worldwide partners across lifestyle, wellness, tech and travel.
• Recognition and rewards for tenure milestones at Bitpanda.
• Exclusive Bitpanda-branded merchandise and gear.
• Company events and team gatherings throughout the year.
• Additional location-specific benefits.

About Bitpanda

Founded in 2014 in Vienna, Austria, Bitpanda is a user-friendly investment platform serving more than 7 million customers across Europe. The company empowers both first-time investors and seasoned experts to invest in cryptocurrencies, crypto indices, stocks, precious metals and commodities 24/7, and is one of Europe's safest and most secure investment platforms.