Data Analyst (12 months contract)

As a Data Analyst at Binance, you support growth and marketing campaigns end to end, pulling, validating, and structuring data across the full conversion funnel. You measure campaign performance, build dashboards, and translate complex findings into actionable recommendations for marketing and operations teams in a blockchain ecosystem trusted by 300+ million users worldwide.

What you'll do

• Support growth and marketing campaigns end to end: pull, validate and structure data across the full conversion funnel
• Measure and evaluate campaign performance (conversion rates, CAC, ROI, retention of acquired users) and translate results into actionable recommendations for marketing and operations teams
• Build and maintain campaign and growth dashboards; automate recurring data pulls where possible
• Work with large volumes of user behavior and transactional data using SQL and internal data platforms; design and run cohort analyses to support campaign optimization
• Translate complex findings into simple visualizations and clear narratives for execution by operational teams and executives

What you bring

• A degree in a quantitative discipline such as Statistics, Computer Science, Engineering, or Economics
• 1-3 years of full-time work experience in an Analytics role, with campaign, growth, or marketing analytics experience strongly preferred
• Strong SQL skills: you can independently write and debug complex queries on large-scale datasets
• Natural curiosity to identify, investigate and explain trends and patterns in data, with the ability to analyze and break down complex concepts into clear language
• A self-driven approach with the ability to quickly learn and apply new tools and techniques
• A passion for emerging technologies related to blockchain and AI

Nice to have

• Experience with a visualization tool such as DataWind
• Experience with an AI tool such as Claude Code
• Python or R

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning
• A results-driven workplace with autonomy on challenging projects

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. The platform is trusted by 300+ million people in 100+ countries for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and digital-asset products spanning trading, finance, education, research, payments, and institutional services.