Digital Marketing Manager (Indonesian Only)

TokenMinds is looking for a hands-on Digital Marketing Manager to plan, run, and measure the digital marketing that grows TokenMinds and our clients' Web3 projects. You will own digital marketing across two fronts: TokenMinds' own brand and lead generation, and marketing campaigns for our clients' token launches and Web3 products. This is a fully remote role based in Indonesia, and you will be ultimately accountable for turning digital marketing into measurable growth.

What you'll do

• Plan and run digital marketing for TokenMinds itself, building brand awareness and generating qualified leads for the company's services.
• Plan and execute digital marketing campaigns for client token launches, token sales, and Web3 products, aligned with each launch timeline.
• Run performance and paid campaigns across crypto-friendly ad networks, search, and social platforms, from targeting and creative to bidding and optimization.
• Own SEO and content, including keyword research, on-page optimization, blog articles, landing pages, and content calendars that bring in organic traffic.
• Manage social media channels on X and LinkedIn, and grow and moderate communities on Telegram and Discord together with community managers.
• Plan and manage KOL and influencer campaigns, including sourcing, vetting, briefing, negotiating, scheduling, and tracking results.
• Build and run email marketing, including newsletters, lead nurturing flows, and launch announcements.
• Set up tracking, analytics, and attribution, and report on KPIs such as traffic, leads, cost per acquisition, conversion rates, community growth, and engagement.
• Turn campaign data into clear insights and recommendations, and keep testing and improving what works.
• Manage the marketing tool stack, including analytics, ad platforms, SEO tools, scheduling, email, and community bots.
• Plan, allocate, and track marketing budgets for TokenMinds and client campaigns, ensuring spend delivers results.
• Brief and coordinate designers, copywriters, video editors, and freelancers to produce campaign assets on time.
• Keep up with Web3 marketing trends, platform policies, and new channels, and bring fresh ideas to the team.

What you bring

• Proven experience in digital marketing, ideally at an agency or in the crypto or Web3 space.
• Hands-on experience running performance and paid campaigns with clear, measurable results.
• Strong knowledge of SEO and content marketing, including keyword research and on-page optimization.
• Experience managing social media and online communities, including X, Telegram, and Discord.
• Experience planning and running KOL and influencer campaigns.
• Experience with email marketing tools and campaigns.
• Strong analytical skills, comfortable with analytics tools, tracking setups, KPIs, and performance reporting.
• Experience managing marketing budgets and a tool stack.
• A good understanding of the crypto market, token launches, and what Web3 audiences expect.
• Self-management skills: proactive, organized, and able to work independently without needing constant supervision.
• Strong written and spoken English.
• Based in Indonesia and comfortable working fully remote.

Nice to have

• Experience marketing token launches, IDOs, ICOs, or exchange listings.
• An existing network of crypto KOLs, influencers, media outlets, or community managers.
• Experience with crypto ad networks and Web3-specific analytics or on-chain data tools.
• Experience with marketing automation, CRM tools, or growth experiments.
• Basic design, copywriting, or video editing skills for quick campaign assets.
• Knowledge of AI tools for content, research, and marketing automation.
• Additional languages such as Bahasa Indonesia that support regional campaigns.

About TokenMinds

TokenMinds helps established businesses raise capital through token offerings without giving up equity. The company has supported over 200 companies worldwide since the 2017 ICO boom, handling tokenomics, audits, whitepapers, investor and media outreach, token sales, and exchange listings for clients ranging from microcaps and family businesses to regulated enterprises and financial institutions.