Associate, Growth Marketing (Advanced Trading Products)

As an Associate in Growth Marketing at Gemini, you own go-to-market strategy for our most technically sophisticated product lines - advanced trading, perpetuals, and margin. You sit at the intersection of product and growth marketing, building and nurturing the developer and power-user communities that drive long-term adoption. This role is ideal for someone equally comfortable writing a creative brief and diving into onchain analytics.

What you'll do

• Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals, from positioning and messaging to launch campaigns and post-launch optimization
• Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
• Create content and campaigns that resonate with technically sophisticated audiences such as developers, quants, and DeFi power users
• Collaborate with product and BD teams to activate distribution partnerships
• Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
• Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
• Monitor funnel performance and surface insights that inform product and marketing decisions
• Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
• Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences

What you bring

• 2-4 years of experience in growth, product, or lifecycle marketing, ideally at a crypto, fintech, or developer-tools company
• Deep familiarity with DeFi, onchain trading products, or developer ecosystems
• Strong written communication skills; ability to write crisp copy and compelling positioning for technical audiences
• Fluency across the modern AI stack and understanding of how to build AI-first marketing systems
• Comfort with data and the ability to measure what matters and make decisions from it
• Initiative to communicate clearly and identify what to build next without waiting to be told
• Location in NYC

Nice to have

• Experience running hackathons, ambassador programs, or community-led growth initiatives

What we offer

• Base salary of $82,500-$110,000 in New York, California, or Washington (plus discretionary annual bonus and equity grant)
• Comprehensive health plans
• 401K with company matching
• Paid parental leave
• Flexible time off
• In-person requirement: twice a week at our New York City office

About Gemini

Gemini is a global crypto and Web3 platform founded in 2014, offering crypto products and services to individuals and institutions in over 70 countries. As a publicly traded company, Gemini bridges traditional finance with the emerging cryptoeconomy, providing trusted access to the decentralized future.