Growth Marketing Lead-ANZ

As Growth Marketing Lead for Binance ANZ, you will lead brand-led growth for Binance Australia at the intersection of brand strategy, integrated campaigns, and localized execution. You will ensure Binance's global brand translates into a trusted, culturally relevant presence in the Australian market, owning brand consistency, narrative, and campaign excellence while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment.

What you'll do

• Own and evolve Binance Australia's brand strategy, ensuring alignment with global brand standards while localizing for the Australian market
• Translate complex crypto concepts into clear, credible, and consumer-friendly messaging
• Act as brand guardian across all channels including above-the-line, below-the-line, digital, partnerships, community, events, and content
• Lead end-to-end planning and execution of integrated campaigns spanning brand, product, education, and partnerships
• Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels
• Ensure campaigns balance brand building with measurable growth outcomes
• Be the key marketing lead for Australia, with strong understanding of local consumer behavior, media landscape, and cultural nuances
• Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready
• Manage local agencies and creative partners including media, creative, and production teams
• Work closely with global marketing, regional leadership, product, and comms teams
• Clearly articulate local needs and feedback to global stakeholders
• Collaborate with partnerships and community teams to amplify brand presence
• Track and report on brand health metrics such as awareness, consideration, and trust alongside campaign KPIs
• Use insights to refine messaging, channels, and investment strategy
• Balance long-term brand equity with short-term performance goals

What you bring

• 8-12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries
• Proven track record in brand marketing and integrated campaigns, not just performance marketing
• Experience working with global brands and adapting them for local markets
• Strong agency management experience with creative, media, and PR partners
• Excellent brand judgment, understanding tone, narrative, and long-term equity
• Strong strategic thinking with the ability to structure complex problems clearly
• Comfort owning messaging in sensitive or regulated contexts
• High self-motivation, structured approach, and execution orientation
• Ability to operate independently while aligning with global frameworks
• Strong communication skills and confidence presenting to senior stakeholders

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning
• Collaboration with world-class talent in a user-centric global organization with a flat structure

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The company offers industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products spanning trading, finance, education, research, payments, and institutional services.