Head of Marketing, 0x & Matcha

As Head of Marketing at 0x, you own marketing strategy and execution across two distinct products: 0x APIs, a suite of onchain trading APIs, and Matcha, a consumer DEX aggregator. You report directly to the founder and CEO, lead a senior marketing team, and shape the narrative for both brands as 0x scales from its strong cryptonative foundation into fintechs, enterprises, and institutions.

What you'll do

• Own marketing strategy across 0x APIs and Matcha, setting long-term plans based on company and product goals, including API adoption and Matcha's consumer growth
• Refine positioning and narratives for both products, defining and maintaining clear ICPs, strengthening the cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions
• Guide the evolution of both brands, setting creative and website direction and ensuring a distinctive, consistent presence across channels
• Build and scale marketing programs that drive growth, identifying the highest-leverage opportunities for each product and audience
• Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers
• Lead the marketing team, setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests
• Produce work yourself, from positioning and launch plans to campaigns and content, adding to the team's output and stepping in wherever extra capacity is needed
• Own marketing performance and budget, tracking spend, ROI and marketing's contribution to revenue, and keep the company informed on progress
• Stay deep in the data, using Dune, DefiLlama and internal analytics to understand market trends, competitors and product adoption, and let it guide marketing decisions

What you bring

• 8+ years in marketing, including 3+ years leading a marketing function
• Experience setting company-wide marketing strategy across multiple product lines, shaping distinct positioning and narratives for the audiences each one serves
• Experience marketing both technical B2B products, ideally APIs or core infrastructure, and consumer products
• Deep roots in crypto, including time at a crypto company; you use DeFi products, follow crypto social media, and know how DEXs, aggregators, liquidity providers, wallets and trading apps fit together and where infrastructure like 0x creates value
• A track record of building repeatable marketing programs that drove measurable business growth
• Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team

Nice to have

• Experience at a DEX, aggregator or onchain trading infrastructure company

What we offer

• Base salary of USD $200,000-$300,000 plus equity and ZRX tokens; individual pay is determined by job-related skills, experience, location, business needs, and candidate preferences between compensation elements
• Comprehensive insurance (medical, dental, vision, life, disability) for U.S.-based employees, with 100% of base plan covered for you and dependents
• 401k and FSA for U.S.-based employees
• Monthly mobile phone bill, wellness, and pre-tax transportation expense reimbursement
• Covered mental health benefits including professional therapy sessions
• Lunch reimbursement for all employees globally
• Stipend for your remote or work-from-home setup: headphones and other work gear you may need
• 12-week paid parental leave
• Flexible vacation; take time when you need it
• Office in the SF Financial District for those in the region
• Supportive remote environment

About 0x

0x, founded in 2017, has processed over 211 million transactions and $180 billion in trading volume. The company provides a suite of developer APIs that power trading on Matcha, Coinbase Wallet, Robinhood Wallet, Phantom, Rainbow, DefiLlama, MetaMask, Zerion, Zapper, and others. Backed by Greylock Partners, Pantera Capital, and Jump Crypto, 0x is built by veteran crypto builders committed to code quality, team cohesion, and a culture of learning.