Marketing Manager

As a Marketing Manager at K-GROUP, you lead growth and marketing strategy for KBG Blockchain Game Studios and Runnow.io, a Move & Earn gamification project. You design and execute comprehensive marketing action plans, build community across all networks, acquire GameFi users, and prepare the company for future development.

What you'll do

• Design, develop, and execute a comprehensive Growth and Marketing Action Plan including marketing, partnership, and community growth strategies
• Implement new marketing strategies and lead the marketing team by example, overseeing all marketing operations and developing strategy and vision for all global markets
• Establish key metrics, funnels, campaigns, and performance monitoring to support protocol growth
• Manage growth resources with marketing partners, agencies, investors, and valued customers
• Set marketing goals and objectives and achieve them
• Determine and manage KPIs for the growth department, including subset teams focused on content, digital, community, and social
• Keep the growth and marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with other teams to achieve overall company growth
• Use data and reports to make evidence-based decisions
• Analyze the company's growth and marketing strategy and suggest improvements
• Stay up to date with the latest technology and best practices in the GameFi market
• Attend marketing conferences and educational programs and provide training for team members

What you bring

• At least 5 years of experience in marketing, growth management, or marketing leadership
• A customer-centric and data-driven mindset
• Hands-on experience with CDP, CRM, SEO, and analytics tools such as Google Analytics, Google Ads, HubSpot, and WebTrends
• Strong social media skills across platforms including Facebook, LinkedIn, Twitter, Telegram, and Discord
• In-depth knowledge of big data analysis
• Regular experience producing and presenting reports
• Excellent organizational and time management skills
• Strong communication and interpersonal skills
• Excellent presentation skills
• Experience in at least one of the following fields: Blockchain, DeFi, GameFi, Metaverse, or EVMs

Nice to have

• MA in Marketing, Management, or a similar relevant field

What we offer

• Fair compensation with attractive bonus based on key results
• Mentorship and coaching from the board and company leadership
• Young, dynamic working environment with high exposure to global projects, leading KOLs and influencers, and an international audience
• An empowered work environment where you are trusted to build a long-term career

About K-GROUP

KBG Blockchain Game Studios is committed to accelerating blockchain adoption and creating decentralized gaming products with enriched in-game ecosystems. The company operates Runnow.io, a Move & Earn gamification platform for physically active people including walking, jogging, running, cycling, and swimming.