Head of Product Marketing

As Head of Product Marketing at Polymarket, you own how we bring our prediction market platform to market. You sit at the intersection of Product, Marketing, Growth, and Comms, translating what we build into clear positioning, compelling stories, and go-to-market strategies that drive adoption and usage. This is a high-ownership role with significant surface area, from new market verticals and trading mechanics to mobile onboarding and major company-level launches.

What you'll do

• Own the product marketing strategy and function, including positioning, messaging, audience strategy, and go-to-market planning.
• Partner closely with Product and Growth leadership to shape product strategy based on customer insights, competitive intelligence, and market trends.
• Develop clear positioning and messaging for Polymarket's product, features, market verticals, and key initiatives.
• Own go-to-market strategy for major product launches, from defining the audience and narrative through channel strategy, execution, and post-launch analysis.
• Build launch frameworks and processes that enable Product, Marketing, Growth, and Comms to move quickly and stay aligned.
• Develop deep understanding of Polymarket's users, including why they trade, what drives adoption, and where you can improve conversion and retention.
• Translate complex product mechanics into simple, compelling narratives that make sense to both existing traders and new audiences.
• Lead competitive research and market intelligence, using those insights to inform positioning and product decisions.
• Partner with Brand, Social, Communications, and Growth to ensure product messaging is consistent and differentiated across every channel.
• Establish measurement frameworks for product marketing and evaluate launches based on adoption, engagement, trading activity, and revenue.
• Lead post-launch analysis and turn learnings into improvements to product positioning, messaging, and future go-to-market strategy.
• Build and manage the Product Marketing team as the function grows.

What you bring

• 8+ years of experience in product marketing, ideally at a high-growth consumer technology company.
• Proven ownership of product marketing strategy and major B2C go-to-market launches from positioning through execution and measurement.
• Exceptional ability to translate complex products or concepts into simple, compelling positioning and messaging.
• Strong strategic thinking that connects customer insights, product strategy, and business objectives.
• Proven ability to influence Product, Growth, Brand, and Comms teams without relying on direct authority.
• Deep understanding of customer research, competitive intelligence, segmentation, positioning, and go-to-market strategy.
• Excellent written and verbal communication skills, from one-line product messages to comprehensive go-to-market strategy.
• Comfort operating in a fast-moving environment where priorities change quickly and launches can be driven by breaking news or live events.
• Highly analytical approach to understanding product adoption, customer behavior, and marketing performance.
• Strong operator who can move between high-level strategy and hands-on execution.

Nice to have

• Genuine interest in news, sports, politics, or financial markets.
• Experience with event-driven products or marketing tied to live sports, elections, breaking news, or other real-time events.
• Experience building or managing a Product Marketing team.

What we offer

• Base salary of $300,000 to $375,000, plus equity.
• Competitive equity package.
• Unlimited paid time off.
• Full health, vision, and dental coverage.
• 401k match.
• Hardware setup including a new MacBook Pro, large display, and accessories.

About Polymarket

Polymarket is the world's largest prediction market platform, enabling individuals to trade on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized house, the platform aggregates diverse opinions into transparent, market-based probabilities. In 2025, Polymarket facilitated $21B in trading volume and is growing as an alternative news source.