Institutional Sales for Crypto & Digital Assets

As an Institutional Sales professional at RULEMATCH Europe, you will build relationships with banks, investment firms and other MiCA-regulated institutions from the ground up. This is a hands-on outbound sales role where you identify prospects, engage decision-makers and develop relationships from first contact through successful onboarding on our trading venue. You will report directly to the Chief Business Development Officer and work closely with a Sales and Business Development colleague, as well as Operations, Legal and Compliance teams.

What you'll do

• Identify and prioritize institutional prospects across Europe, including banks, investment firms, brokers, hedge funds, ETF and ETP providers and asset managers.
• Create new conversations through targeted outreach by email, LinkedIn and phone, as well as through selected events, introductions and other routes you develop.
• Understand each prospect's needs, business model and regulatory context, then build a relevant case for working with RULEMATCH.
• Take ownership of relationships from first contact through commercial discussions and onboarding, working closely with Operations, Legal and Compliance throughout.
• Distinguish genuine opportunities from polite interest and keep the right conversations moving forward.
• Help shape the European go-to-market approach by testing segment hypotheses, messages and entry routes.
• Represent RULEMATCH at selected industry events and conferences.
• Maintain pipeline, next steps and activity in the CRM.

What you bring

• Proven ability to initiate and progress B2B relationships, rather than relying only on an existing network or inbound leads.
• The judgment and communication skills to engage confidently and professionally with senior counterparts at regulated institutions.
• Resilience and adaptability; you learn from rejection, adjust your approach and know when to keep going or redirect your effort.
• A collaborative approach; you take ownership, follow through and close gaps while drawing on the expertise of others.
• Curiosity and the ability to learn complex topics quickly, particularly market structure, trading, settlement and financial regulation.
• Clear, precise written and spoken English.
• The right to work in the European Economic Area and, depending on the agreed employment setup, Switzerland.
• Willingness to travel as required.

What we offer

• A role with direct commercial impact at an early stage of European expansion.
• Real ownership in a small team, with direct access to senior leadership and fast decision-making.
• The opportunity to shape how we approach markets.
• A competitive fixed salary plus Stock Appreciation Rights, allowing you to participate in the increase in the company's value.
• An attractive pension plan.
• An international working environment built around high standards, teamwork, transparency and respect.
• Employment anchored in Vaduz with regular in-person presence required there, and regular work from the Zurich office; employment can be entirely with RULEMATCH Europe AG in Liechtenstein or split between Liechtenstein and Swiss entities depending on your place of residence.

About RULEMATCH

RULEMATCH Europe is a MiCA-licensed trading platform purpose-built for banks, investment firms and MiCA-regulated institutions. It operates as a pure market operator through a multi-dealer RFQ model, powered by Nasdaq trading technology, offering non-discretionary trading with no last look and flexible post-trade clearing and settlement without pre-funding.