Integrated Marketing Lead

As Integrated Marketing Lead at BIT, you drive full-funnel integrated marketing strategies and multi-channel campaign executions across BIT Group and BIT Brokerage. Sitting at the intersection of brand building and performance growth, you are responsible for scaling the brokerage fintech app and strengthening the group's market authority. You directly shape the complete user lifecycle, blending high-impact brand awareness with conversion mechanics across app download, onboarding, KYC completion, first-time deposit, and sustained trading retention.

What you'll do

• Formulate and execute full-funnel integrated marketing campaigns that balance macro brand awareness and credibility with measurable fintech app performance goals across BIT Group and BIT Brokerage
• Partner directly with Product Managers, Data/Analytics, and Business Partners to analyze app drop-off points, design conversion rate optimization initiatives, and deploy targeted promotional mechanisms to drive key milestones including app install, KYC verification, first-time deposit, and active trading
• Lead end-to-end campaign alignment across specialized brand marketing functions including Brand Partnerships, Social Media, PR, SEO, Content, and Creative, ensuring unified narrative hooks and multi-channel synchronization
• Architect go-to-market launches for major brokerage product rollouts, new asset classes, trading tool upgrades, and corporate milestones to maximize both market buzz and funded account activations
• Directly manage, guide, and develop the Integrated Marketing Manager and campaign contributors, instilling operational excellence, creative quality, and rigorous performance accountability
• Oversee multi-channel campaign budgets, optimize blended Customer Acquisition Cost against trader Lifetime Value, and establish performance dashboards that track conversion attribution across paid, owned, and earned channels
• Ensure all creative assets, campaign positioning, and promotional mechanics adhere strictly to internal brand standards as well as financial and regulatory compliance frameworks

What you bring

• 8 to 12+ years of progressive marketing experience, with at least 5+ years in a senior leadership or campaign strategy role within Fintech, Online Brokerages, Digital Banking, or Crypto/Trading platforms
• Demonstrated success leading major brand-building campaigns while directly influencing downstream app conversion metrics including KYC completion rates, deposit acceleration, and trading volume retention
• Practical background working on mobile app growth ecosystems, including deep familiarity with attribution platforms such as AppsFlyer or Adjust, product analytics tools like Mixpanel or Amplitude, and in-app conversion mechanics
• Proven experience managing matrixed, multi-disciplinary creative and marketing teams including PR, Social, Content, and Design while aligning with product, engineering, and legal timelines
• Track record of reporting to and partnering with C-suite executives, product heads, business partners, and external agency networks
• Direct accountability for managing substantial multi-million-dollar marketing budgets and demonstrating clear commercial ROI

About BIT

BIT is a global digital asset financial services and infrastructure group headquartered in Singapore. Founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology. The firm manages over US$7 billion in assets, facilitates more than US$7 billion in monthly trading volume, and offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets, serving institutional and professional investors globally. BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States, and Bhutan.