Lead Product Marketing Manager, Tokenization & Web3

As Lead Product Marketing Manager for Tokenization & Web3 at Bitpanda, you own how Vision Chain, our OP Stack L2 blockchain, and every Web3 product built on it is explained, launched and sold to our customers, financial institutions and developers. You hold full autonomy over go-to-market strategy, combining strategic vision with hands-on campaign execution. Reporting to the Head of Web3 Product, you'll bridge Product, Marketing and Commercial teams to convert complex DeFi mechanics and tokenized financial instruments into accessible products for the mass market.

What you'll do

• Write positioning and messaging for each Web3 product across retail customers, institutions and partners, covering Vision Chain, Vision Wallet, Tokenization, DeFi products in the Bitpanda app and future Web3 product verticals
• Run the Web3 launch calendar, including partner and ecosystem launches on Vision Chain, and coordinate with central marketing, CRM, in-app, localization and PR teams to ensure every launch lands on time
• Plan and write campaigns for Bitpanda customers across email, push, in-app and social to help everyday investors understand what tokenized and onchain products offer and the risks involved
• Build positioning and sales material that business development uses with banks, asset managers and partners, and plan joint announcements and case studies
• Work with Legal and Compliance from the first draft to ensure every message is clear, fair and accurate, set success measures before each launch, and report adoption, retention and revenue metrics with the data team

What you bring

• 6+ years in product marketing, including time in a regulated financial business or a crypto firm working under MiCA, with knowledge of how MiCA, MiFID and EU consumer credit rules shape messaging
• Crypto fluency and the ability to explain wallets, L2 networks, stablecoins and tokenized assets in plain language, with experience launching crypto or investing products
• Track record running partner launches or building material that sales and business development teams use
• Hands-on approach to writing copy and running launches through teams you don't manage, with experience building a marketing process from scratch
• Data-led mindset and fluency with AI tools to work faster and verify claims, with the ability to set measures before launch and track activation and retention beyond just reach

Nice to have

• German language skills
• Experience with tokenization, real-world assets or institutional buyers

What we offer

• Hybrid working model with flexibility to work where you thrive, plus 25 additional days per year to work from a city or country of your choice
• Competitive total compensation aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan
• Confidential coaching, counselling and mental health resources through OpenUP
• 3 additional days of paid time off per year (available after 6 months) to rest, reset and recharge, in addition to standard annual leave
• Unlimited access to Udemy's library of online courses for continuous learning and growth
• Discounts, rewards and perks from partners worldwide across lifestyle, wellness, tech and travel
• Up to 8 additional weeks of gender-neutral new parent leave
• Free onsite dining with freshly prepared lunches and snacks in Vienna, Bucharest, Barcelona and Berlin
• Recognition and rewards for tenure and milestones
• Exclusive Bitpanda-branded merchandise and gear
• Company events including the Winter Party in Vienna and gatherings worldwide
• Additional location-specific benefits

About Bitpanda

Founded in 2014 in Vienna, Austria, Bitpanda is one of Europe's safest and most secure investment platforms, serving more than 7 million customers. The platform empowers investors of all levels to invest in cryptocurrencies, crypto indices, stocks, precious metals and commodities 24/7, with any sized budget. Headquartered in Austria and operating across Europe, Bitpanda is bringing regulated finance onchain with Vision Chain, its own OP Stack L2 blockchain.