Product Marketing Lead

As a Product Marketing Lead at R3, you own marketing strategy and execution for Corda Protocol and our asset pipeline. You work closely with sales, product and executive leadership, as well as partners, clients and prospects. This is a hands-on role where you set the approach and do the work, with a mix of internal and external support.

What you'll do

• Set strategy and sequencing for marketing across each launch phase, own launches end to end, and define ideal customer profiles including onchain whales, high-net-worth investors, DeFi protocol partners, allocators, treasuries, and asset-originating institutions.
• Talk to customers and partners every week, sit in on sales and BD calls, and turn what you hear into positioning.
• Research and write content that answers prospects' questions before they ask them, own the content pipeline and marketing calendar, and build sales enablement materials that help close deals.
• Work with partners across crypto, fintech and traditional finance to extend the reach of campaigns.
• Run and refine growth programmes across affiliate, loyalty and lead generation.
• Set strategy for organic and paid growth across sponsorships, conferences, online and onchain channels.

What you bring

• 6+ years in marketing, mostly in product marketing, with at least 2 years in crypto or DeFi.
• Experience at an institutional crypto or DeFi company, or at a leading protocol, exchange or CeFi platform.
• A track record of launches you owned end to end, and positioning that measurably moved adoption or revenue.
• Hands-on growth experience with partner, affiliate, referral or loyalty programmes, measured with onchain and funnel data.
• Experience marketing permissioned and permissionless products onchain, including understanding eligibility rules, geo-fencing and approved-language constraints and how they affect copy and campaigns.
• Fast, clear writing that turns complex financial and technical detail into narratives for whales, DeFi teams and institutions.
• Ownership of outcomes rather than tasks, and the judgement to act on partial information during a fast-moving launch.

Nice to have

• Background in institutional crypto, RWAs, tokenisation, or onchain credit and yield.
• Experience in the Solana ecosystem.
• A network among DeFi protocols, KOLs, allocators or crypto media.
• Fluency with Dune, Mixpanel or Amplitude, and a CRM such as Dynamics, HubSpot or Salesforce.
• Experience managing agencies or building automated, AI-assisted content workflows.

About R3

Founded in 2014, R3 has built financial infrastructure for some of the world's largest financial institutions. Corda, our enterprise DLT platform, is used by financial market infrastructures, exchanges, central banks and commercial banks. In 2025 we partnered with the Solana Foundation to bring real-world assets issued by leading financial institutions to internet capital markets. R3 is backed by HSBC, Citi, Barclays, UBS, Wells Fargo, Bank of America and the Solana Foundation.