Manager - Brand Copywriting

As Manager - Brand Copywriting at CoinDCX, you own end-to-end creative messaging across brand campaigns, product launches, digital advertising, video scripts, and growth communication. You'll turn complex financial concepts into simple, compelling, and high-impact communication. This is a high-ownership, execution-focused role for someone who can think big, write brilliantly, move fast, and deliver independently.

What you'll do

• Conceptualize and execute 360° brand campaigns and product launches, developing creative territories, campaign ideas, taglines, messaging frameworks, and presentation-ready decks.
• Write engaging English and Hinglish scripts for brand films, digital ads, performance videos, YouTube, and social media.
• Create high-converting push notifications, emailers, banners, in-app communication, and performance creatives that drive acquisition, engagement, and trading activity.
• Develop sharp, consumer-friendly copy for landing pages, websites, product features, and onboarding journeys.
• Actively use AI tools such as ChatGPT, Claude, and Gemini for ideation, prompt engineering, copy variations, and faster creative delivery without compromising originality.
• Independently manage creative briefs from ideation to execution, collaborating with Brand, Design, Video, Product Marketing, and Growth teams to ensure timely, high-quality delivery.

What you bring

• 5-8 years of hands-on copywriting experience with leading creative agencies, fintech, BFSI, or consumer-tech brands.
• Strong BFSI or fintech experience, or genuine interest in financial markets.
• Exceptional command of English and Hinglish, with strong conceptual thinking, storytelling, and scriptwriting abilities.
• Proven experience across integrated brand campaigns, digital advertising, performance marketing, and product communication.
• Strong presentation skills with the ability to independently build structured, compelling creative decks.
• Hands-on proficiency with generative AI tools and prompt engineering.
• A proactive, solution-oriented approach to work, handling feedback constructively and delivering with minimal supervision.
• A strong creative portfolio showcasing original campaign ideas, scripts, and impactful consumer communication.