Marketing Campaign Lead

As a Global Campaign Lead at Bybit, you own the strategy and execution of global campaigns across the platform. You join one of the world's leading cryptocurrency exchanges serving over 80 million users, and you drive real business growth by translating deep market insights and user lifecycle understanding into campaigns and cross-sell opportunities.

What you'll do

• Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution, optimization, and performance review
• Lead major platform initiatives including trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events
• Build campaign strategies around the user lifecycle, covering activation, trading engagement, multi-product adoption, retention, and reactivation
• Identify opportunities from market movements, user behavior, product updates, and emerging trends across Crypto and TradFi, and translate them into relevant campaigns
• Identify cross-sell opportunities by matching user needs with the right products, tools, and trading strategies under different market conditions
• Work closely with Product, Growth, Brand, BD, Data, and Regional teams to deliver complex global initiatives
• Measure campaign performance based on business impact, including active traders, trading volume, revenue, product adoption, retention, and ROI
• Lead the Global Campaign team, set clear priorities, and continuously improve campaign frameworks and execution efficiency

What you bring

• 5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading-related businesses
• Proven experience in user lifecycle operations, with a strong understanding of activation, engagement, retention, cross-sell, and reactivation
• Deep understanding of the crypto industry, exchange products, trading mechanics, and user behavior
• Active trading experience, with a genuine habit of exploring different products, trading tools, and strategies
• Strong market sense across Crypto and TradFi, with the ability to connect market conditions, user needs, and product opportunities
• Strong commercial and analytical mindset, with the ability to use data to identify opportunities and evaluate incremental business impact
• Proven ability to lead large-scale, cross-functional projects in a fast-moving organization
• Strong ownership, ambition, and resilience, with the ability to perform under pressure and take responsibility for results
• Fluency in both English and Chinese as working languages
• Based in or willing to relocate to Abu Dhabi, UAE

What we offer

• Study Growth Fund to support your professional development and continuous learning
• Regular team-building activities, workshops, and events designed to promote collaboration and innovation
• Global collaboration as part of a diverse, international team working alongside colleagues from around the world
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support through internal job opportunities to help build your career path

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.