Payment Growth Marketing Expert (B2C)

As a Payment Growth Marketing Expert at Bybit, you drive growth and adoption of our payments products across global markets. This individual contributor role combines regional and global growth, product marketing, and product amplification. You contribute directly to the Payment Business Unit, lead go-to-market strategy for new products and features across Bybit Card, Bybit Pay, money transfers and localized payment solutions, and help customers discover, understand and use our existing products.

What you'll do

• Own regional or global growth workstreams contributing to Payment Business Unit OKRs across acquisition, activation, usage and retention
• Develop and optimize growth mechanisms such as rewards, cashback, referrals, lifecycle programs and promotional propositions, often in partnership with Product and Operations
• Adapt growth approaches to local customer behaviors, payment habits and market context, working closely with regional teams
• Drive continuous growth of existing products through scalable initiatives beyond one-off campaigns
• Lead go-to-market strategy for new payment products, features and market expansions, from positioning and target audience to channel strategy and execution
• Translate complex payment capabilities into clear customer propositions, messaging and use cases
• Coordinate cross-functional launch execution and define success metrics
• Use post-launch performance and customer feedback to improve adoption and inform future go-to-market decisions
• Make payment products and use cases easier to discover, understand and adopt across owned, earned and paid channels
• Turn product capabilities, customer insights and market context into relevant marketing narratives and initiatives
• Orchestrate CRM, social, PR, paid media, partnerships, creators and regional teams, while executing directly when required
• Contribute to building the visibility, positioning and thought leadership of Bybit Payments over time

What you bring

• 5+ years of experience across Product Marketing, Growth, go-to-market or related roles
• Strong experience in fintech, payments, banking, crypto or another complex consumer product environment
• Strong product and customer judgment, with the ability to translate product capabilities and user needs into effective marketing strategies
• Experience driving acquisition, activation, engagement and retention
• Experience developing growth mechanisms such as rewards, referrals, lifecycle programs or incentives
• Strong analytical judgment, with the ability to prioritize based on business impact
• Ability to simplify complex financial products into compelling and accessible customer propositions
• Strong cross-functional leadership and stakeholder management skills
• Ability to operate autonomously across multiple markets and workstreams
• Clear and concise communication style

What we offer

• Study Growth Fund to support your professional development and continuous learning
• Internal events including team-building activities, workshops and collaboration opportunities
• Global collaboration as part of a diverse, international team
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support through internal job opportunities

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.