Senior Marketing Manager

As a Senior Marketing Manager at Bitget, you develop and execute institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors in the crypto and blockchain space. You craft compelling narratives that resonate with sophisticated, risk-aware clients, position company executives as industry thought leaders, and serve as a company ambassador at high-profile industry events.

What you'll do

• Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors
• Craft compelling narratives that translate complex concepts into value propositions that resonate with sophisticated, risk-aware institutional clients
• Position the company and its executives as industry leaders by overseeing the creation of white papers, research reports, op-eds, and blog posts
• Represent the firm at high-profile industry conferences, roundtables, and proprietary events, including speaking on panels, moderating discussions, and leading client dinners to network and generate leads
• Oversee the production of institutional-grade marketing collateral such as pitch decks, fact sheets, and case studies, and manage communications targeting the financial press
• Collaborate with the growth team to ensure digital channels (LinkedIn, X, Newsletter) effectively target and nurture institutional leads
• Work closely with the Sales and Business Development teams to align marketing campaigns with pipeline goals and provide them with the tools needed to close deals

What you bring

• 8+ years of marketing experience, with a significant portion focused on financial services such as investment banking, asset management, or fintech, and at least 2 years in Web3, Crypto, or Blockchain
• A proven track record of marketing to institutional or accredited investors, with understanding of their unique compliance needs and investment theses
• Deep understanding of blockchain technology, DeFi protocols, staking, custody, and the overall digital asset ecosystem
• Outstanding written and verbal communication skills in English and Mandarin, with the ability to distill complex technical topics into clear, professional messaging
• Executive presence and a polished, professional demeanor with the confidence to represent the company in high-stakes settings with C-level executives and fund managers
• Bachelor's degree

Nice to have

• An established network within the institutional investment community
• An MBA or CFA designation