Product Marketing Lead

As Product Marketing Lead at Kamino, you own how our products are positioned, brought to market and adopted. Your remit spans direct financial products, institutional infrastructure and experiences distributed through partners, with institutional and partner-distributed products the immediate priority. You will define why customers and partners choose Kamino, equip commercial teams to take that proposition to market, and work with Product and Design to turn interest into active, retained use.

What you'll do

• Define Kamino's positioning by turning customer, partner and competitive insight into clear differentiation and a coherent story across the product portfolio
• Lead product go-to-market for launches across direct, institutional and partner-distributed products, from audience and commercial objectives through rollout and adoption
• Grow direct product use by working with Product and Design to improve product discovery and customer journeys, and own the messaging and lifecycle programs that support activation, repeat use and retention
• Equip partners and commercial teams by turning Kamino's infrastructure into propositions they can distribute, supported by materials, education and enablement needed to complete diligence, launch and grow
• Establish how Product Marketing measures qualified demand, adoption, retention and partner readiness, and use the results to improve the work

What you bring

• 5+ years in Product Marketing, including direct ownership of complex financial, infrastructure or digital-asset products
• Experience independently owning product marketing in a lean company, setting priorities and taking work from customer insight through execution
• Deep institutional-finance fluency and direct experience with digital assets or onchain markets, with ability to explain how Kamino's markets work, where risk sits and what institutional buyers need to evaluate
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products
• A track record of defining differentiated positioning across a connected portfolio and leading go-to-market from market understanding through launch, adoption and post-launch growth
• Direct ownership of D2C customer-journey improvements and onboarding and lifecycle programs across email and in-product messaging, with measurable gains in activation or retention
• Exceptional hands-on writing and experience producing sales or partner enablement that improved customer understanding, partner readiness or commercial progress, with work samples you can show
• Strong quantitative and independent judgment, including building useful measurement from incomplete data, and daily fluency with AI tools that improve the speed and quality of your work

Nice to have

• Experience with institutional financial firms or the platforms that distribute their products
• Experience marketing financial or developer infrastructure to business and technical buyers
• Experience with embedded financial products or another partner-distributed business model

What we offer

• Annual base salary of $160,000-$200,000
• Performance-based bonus
• Long-term KMNO participation
• Full-time role based in New York City, four days per week in office
• Immigration sponsorship may be available for exceptional candidates

About Kamino

Kamino is the largest credit protocol on Solana and the largest credit platform for real-world assets onchain, with over $650 billion in cumulative transaction volume and over $20 billion in loans originated. The company recently named Yieldstreet co-founder Michael Weisz as CEO and is building its new HQ in New York to serve institutional buyers and financial platforms entering the tokenized-asset market.