Product Marketing Lead

As Product Marketing Lead at OP Labs, you own the narrative for Optimism and the OP Stack across enterprise buyers, institutional partners, and the developer community. You define positioning against alternatives, package products into offerings the market can buy, and equip the go-to-market team to sell them. This role demands a rare combination of enterprise B2B rigor and genuine fluency with deeply technical infrastructure.

What you'll do

• Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition for enterprise, institutional, and developer audiences
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, cross-functional coordination, and post-launch measurement
• Define and maintain the ideal customer profile and buyer personas across core segments, including financial institutions, fintechs, and enterprises evaluating onchain infrastructure
• Build the sales and BD enablement engine with pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling to shorten enterprise sales cycles
• Own competitive and market intelligence, maintaining a current view of alternative L2s, rollup frameworks, and infrastructure providers, and turning that into positioning decisions
• Partner with Product to shape the roadmap with market evidence, and with Partnerships to package joint offerings with ecosystem and infrastructure partners
• Support analyst, press, and executive communications with a consistent product narrative, working alongside the comms team
• Build and lead the product marketing function over time, including hiring, standards, and operating cadence
• Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership

What you bring

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement, with judgment to know which deals a message needs to win
• Demonstrated impact on pipeline and revenue, not just content output
• Comfort engaging directly with engineers and technical buyers, and the ability to develop credible messaging about infrastructure without oversimplifying
• Strategic product thinking, including the ability to run customer discovery and bring market evidence into roadmap and build-partner-buy decisions
• High-agency cross-functional operator, proficient at driving work across product, sales, BD, design, and external partners to ship launches that create measurable impact
• Exceptional writing ability to produce concise strategy documents, narratives, and enablement material that keep all stakeholders aligned
• Proven ability to manage multi-quarter marketing roadmaps and drive clarity in ambiguous environments
• Experience building or scaling a product marketing team
• A genuine passion for blockchain technology, decentralization, and the future of open systems

Nice to have

• Experience marketing to developers alongside enterprise buyers
• Experience selling or marketing into banks, payment networks, or fintechs, and familiarity with how regulated financial institutions evaluate and procure infrastructure
• Exposure to compliance, risk, payments, or stablecoin and fiat-rail products

What we offer

• Health insurance fully covered, with OP Labs paying 100% of premiums for medical, dental, and vision plans
• 401(k) with a 4% company match
• $2,000 annual wellness stipend
• $1,000 work-from-home setup stipend and $1,000 learning budget
• Competitive compensation, including performance bonus and token grants
• Flexible time off with no fixed allotment
• 14 paid holidays, plus two Collective Pause weeks each year (the first week of July and the week between Christmas and New Year)
• Four-week sabbatical after three years, with three weeks paid and equity and tokens vesting throughout
• New York hybrid, or location-flexible depending on team (commercial and growth teams work from the SoHo office three days a week; engineering and technical roles are location-flexible)
• Team travel budgets so remote teammates can join in-person in New York, and company offsites twice a year

About OP Labs

OP Labs builds Optimism, a blockchain network powering the next generation of financial infrastructure. Hundreds of companies, from enterprises like Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda to early-stage builders, use the OP Stack to launch their own blockchains. Over 65% of Layer 2 activity on Ethereum runs through the OP Stack. The company has raised $178M from a16z, Paradigm, and others.