Product Marketing Manager

As a Product Marketing Manager at BVNK, you will own and scale the sales enablement function, ensuring the commercial team has the clarity, confidence, and tools to win deals consistently. You'll build a high-performance enablement system spanning product education programmes, competitive and market intelligence, and AI-driven workflows that remove friction from the sales process. Working at the intersection of Product, Sales, and Marketing, you ensure teams understand what BVNK sells, how to win, and how to position the company in live deals with instant access to the right narratives, materials, and answers at every stage of the funnel.

What you'll do

• Design and own a structured customer insights programme across sales, solutions, account management and support, capturing use cases, objections, blockers and feature requests
• Run customer interviews, surveys, win/loss and churn analysis to understand why customers buy, adopt, expand or leave
• Segment customers by vertical, use case and product usage to find adoption gaps and expansion opportunities
• Turn insights into updates to positioning, product feedback and campaign priorities, not only reports
• Deliver a regular insights readout to Product, Sales and Leadership
• Own the customer communications strategy and calendar across product launches, feature releases, changes and deprecations
• Build lifecycle communications from onboarding through activation, expansion and retention, across email, in-product, webinars and account-led channels
• Create customer-facing assets such as release notes, product updates, onboarding guides, FAQs and use case content
• Give account managers and CSMs the messaging and talk tracks they need for customer conversations
• Set standards so customer communications stay clear, consistent and compliant, working with Legal and Compliance
• Plan and run campaigns that drive adoption of new and underused products among existing customers, including payments, wallets, and stablecoins
• Set target segments, objectives and success metrics for each campaign, and coordinate delivery across Marketing, Sales, CS and Product
• Run cross-sell and upsell programmes based on customer usage and fit
• Test messaging, channels and offers, and adjust based on performance
• Report on activation, adoption, time-to-value and expansion revenue
• Maintain a single source of truth for product, positioning and capability information used by customer-facing teams
• Brief customer-facing teams on each launch so they can position it to existing customers
• Track competitor activity that affects retention and expansion, such as switching risk and pricing moves
• Automate repeatable workflows such as insight capture, campaign reporting and comms production, using AI and tooling, for example n8n and LLMs

What you bring

• Experience in fintech, payments, or crypto/stablecoin infrastructure
• A track record of building sales enablement programmes and systems, not just content
• Strong understanding of competitive positioning and market intelligence frameworks
• Experience implementing automation and AI tooling in marketing or sales workflows
• Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
• A structured, systems-thinking mindset with a bias for execution

What we offer

• Competitive salary of $180,000-$210,000 USD
• Meaningful ownership in the business through an employee option scheme
• Flexible working hours with hybrid working at its heart
• A flexible approach to holiday
• Opportunities to travel to offices around the world

About BVNK

BVNK is the stablecoin-powered financial stack for enterprises, now part of Mastercard. The company enables businesses to build financial products, unlock new markets, and move money in seconds across 130+ countries with 40+ licenses for fiat and digital assets globally. Trusted by industry leaders like Corpay, Worldpay, Deel, and Flywire, BVNK delivers the infrastructure that makes new forms of money usable within the financial systems customers already rely on.