As Product Marketing Manager for DreamDEX at Somnia, you own how DreamDEX shows up in the world: its positioning, growth, and narrative. You understand on-chain trading and its audiences deeply—alpha groups, trading communities, and professional traders—and can translate that understanding into messaging that resonates. You'll work closely with Product and the Head of Marketing to make DreamDEX the go-to platform for professional capital trading on Somnia, a hyper-performance L1 operating at an order of magnitude faster than existing networks.
What you'll do
- Own positioning and messaging for DreamDEX across its core audiences: alpha groups, trading communities, and professional traders, grounding differentiation in real product strengths such as CEX-grade execution on-chain, zero protocol fees, yield-bearing collateral, and native agent support
- Simplify a deeply technical product narrative to explain how the platform works for both professional traders and traders coming on-chain for the first time
- Lead go-to-market strategy for new launches, product capabilities, and ecosystem features, from brief through to post-launch measurement
- Build repeatable launch playbooks consolidating learnings across channels: KOLs, events, community, content, social, and PR
- Partner with Product to shape the roadmap based on user insights, customer feedback, and community trends for maximum launch impact and efficiency
- Become the team's expert on the on-chain derivatives and CLOB landscape, including trends, trader insights, and market takeaways
- Turn market intelligence into positioning, product recommendations, and growth tactics
- Track sentiment and report on how DreamDEX is perceived by trading communities, retail, and professional traders
- Scale the DreamDEX distribution engine through growth and retention tactics such as community leaderboards, yield-based rebates, and referral mechanics
- Establish DreamDEX as the default venue for professional capital on-chain; drive awareness and education of what it enables and deliver on adoption goals
- Support the BD team with key assets—decks, one-pagers, proof points—that win market makers, institutional desks, and KOLs
What you bring
- 5-7 years in product marketing or a closely related role, with at least 3 years of hands-on experience in Web3, or in a consumer fintech or trading product
- Experience with retail trading products or exchanges, and a genuine understanding of how order books and derivatives/perps work
- Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
- A track record of leading product launches end to end with measurable results
- A strong grasp of crypto-native culture and communities, including X, Discord, and Web3 platforms
- Highly analytical mindset, comfortable defining and tracking growth, retention, and adoption metrics
- Excellent writing skills to simplify complex technical concepts into compelling narratives
- Ability to operate hands-on in a fast-moving environment with significant ownership
Nice to have
- Experience working at or marketing a perps or retail trading platform, or exchange (CEX or DEX)
- Experience marketing both consumer finance products and pro-trader products
- Familiarity with rewards and tokenomics programmes in Web3
- An existing network across retail trading, KOLs, or the broader crypto trading community
What we offer
- Competitive salary plus token incentives
- Remote work with a global team
- Based in a UK-friendly timezone (± 4 hours)
About Somnia
Somnia is a hyper-performance L1 operating at an order of magnitude faster than existing networks, empowering builders and traders to create real-time, autonomous, and fully decentralized products powered by agents. Developed by Somnia Foundation and backed by Improbable, a British tech company with over a decade of virtual worlds experience, Somnia received initial funding from MSquared, which raised $150 million from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.