Product Marketing Manager, DreamDEX

As Product Marketing Manager for DreamDEX at Somnia, you own how DreamDEX shows up in the world: its positioning, growth, and narrative. You understand on-chain trading and its audiences deeply-alpha groups, trading communities, and professional traders-and can translate that understanding into messaging that resonates. You'll work closely with Product and the Head of Marketing to make DreamDEX the go-to platform for professional capital trading on Somnia, a hyper-performance L1 operating at an order of magnitude faster than existing networks.

What you'll do

• Own positioning and messaging for DreamDEX across its core audiences: alpha groups, trading communities, and professional traders, grounding differentiation in real product strengths such as CEX-grade execution on-chain, zero protocol fees, yield-bearing collateral, and native agent support
• Simplify a deeply technical product narrative to explain how the platform works for both professional traders and traders coming on-chain for the first time
• Lead go-to-market strategy for new launches, product capabilities, and ecosystem features, from brief through to post-launch measurement
• Build repeatable launch playbooks consolidating learnings across channels: KOLs, events, community, content, social, and PR
• Partner with Product to shape the roadmap based on user insights, customer feedback, and community trends for maximum launch impact and efficiency
• Become the team's expert on the on-chain derivatives and CLOB landscape, including trends, trader insights, and market takeaways
• Turn market intelligence into positioning, product recommendations, and growth tactics
• Track sentiment and report on how DreamDEX is perceived by trading communities, retail, and professional traders
• Scale the DreamDEX distribution engine through growth and retention tactics such as community leaderboards, yield-based rebates, and referral mechanics
• Establish DreamDEX as the default venue for professional capital on-chain; drive awareness and education of what it enables and deliver on adoption goals
• Support the BD team with key assets-decks, one-pagers, proof points-that win market makers, institutional desks, and KOLs

What you bring

• 5-7 years in product marketing or a closely related role, with at least 3 years of hands-on experience in Web3, or in a consumer fintech or trading product
• Experience with retail trading products or exchanges, and a genuine understanding of how order books and derivatives/perps work
• Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
• A track record of leading product launches end to end with measurable results
• A strong grasp of crypto-native culture and communities, including X, Discord, and Web3 platforms
• Highly analytical mindset, comfortable defining and tracking growth, retention, and adoption metrics
• Excellent writing skills to simplify complex technical concepts into compelling narratives
• Ability to operate hands-on in a fast-moving environment with significant ownership

Nice to have

• Experience working at or marketing a perps or retail trading platform, or exchange (CEX or DEX)
• Experience marketing both consumer finance products and pro-trader products
• Familiarity with rewards and tokenomics programmes in Web3
• An existing network across retail trading, KOLs, or the broader crypto trading community

What we offer

• Competitive salary plus token incentives
• Remote work with a global team
• Based in a UK-friendly timezone (± 4 hours)

About Somnia

Somnia is a hyper-performance L1 operating at an order of magnitude faster than existing networks, empowering builders and traders to create real-time, autonomous, and fully decentralized products powered by agents. Developed by Somnia Foundation and backed by Improbable, a British tech company with over a decade of virtual worlds experience, Somnia received initial funding from MSquared, which raised $150 million from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.