Product Marketing Manager - LATAM

As a Product Marketing Manager for LATAM at Binance, you drive go-to-market strategy across multiple products in the world's largest cryptocurrency exchange. You work with business, marketing, and regional teams to deliver growth initiatives, gather market insights, and launch campaigns that move key business metrics and customer behaviors.

What you'll do

• Drive the go-to-market strategy across multiple Binance products
• Define goals, audience, positioning and messaging, and execute growth initiatives to achieve business outcomes
• Collaborate across business, marketing and regional teams to deliver on business goals and priorities
• Gather competitive, market and customer insights to inform product development, business plans and marketing strategies
• Serve as the voice of the market and customer, taking customer experience to the next level
• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
• Champion Binance's marketing experimentation culture by testing, optimizing and launching measurable and scalable programs based on learnings

What you bring

• Strong interest and experience in the cryptocurrency space and community
• A proven track record spearheading launches and marketing campaigns that drove significant business results
• Highly collaborative leadership skills and the ability to influence and lead cross-functional teams toward common goals
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• The ability to synthesize insights and leverage them to influence key decisions
• A scrappy and resourceful way of operating, able to unblock yourself to achieve goals and think creatively about problem-solving
• Excellence at both strategic and operational levels, with a consistent ability to meet or exceed planned objectives
• Exceptional written and verbal communication skills to communicate effectively with all stakeholders

What we offer

• Competitive salary and company benefits
• Work-from-home arrangement, which may vary depending on the work nature of your business team
• Opportunities for career growth and continuous learning in a results-driven workplace

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, and Web3 features, all built on industry-leading security, transparency, and liquidity.