Product Marketing Manager - LATAM

As a Product Marketing Manager for LATAM at Binance, you drive go-to-market strategy across multiple products in the world's largest cryptocurrency exchange by trading volume and registered users. You work across business, marketing and regional teams to define positioning, messaging, and growth initiatives that deliver business outcomes and shape how Binance reaches 300+ million users across 100+ countries.

What you'll do

• Drive the go-to-market strategy across multiple Binance products
• Define goals, audience, positioning and messaging, and execute growth initiatives to achieve business outcomes
• Collaborate across business, marketing and regional teams to deliver on business goals and priorities
• Gather competitive, market and customer insights to inform product development, business plans and marketing strategies
• Act as the voice of the market and customer, taking customer experience to the next level
• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
• Champion Binance's marketing experimentation culture by testing, optimizing and launching measurable and scalable programs based on learnings

What you bring

• Strong interest and experience in the cryptocurrency space and community
• A proven track record spearheading launches and marketing campaigns that drove significant business results
• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• The ability to synthesize insights and use them to influence key decisions
• A scrappy and resourceful approach to operating, unblocking yourself to achieve goals and thinking creatively about problems
• The ability to excel at both strategic and operational levels and consistently meet or exceed planned objectives
• Exceptional written and verbal communication skills to engage effectively with all stakeholders

What we offer

• Competitive salary and company benefits
• Work-from-home arrangement (may vary depending on the work nature of your business team)
• Opportunities for career growth and continuous learning in a results-driven workplace
• Autonomy to tackle unique projects in an innovative environment
• Collaboration with world-class talent in a user-centric global organization with a flat structure

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people across 100+ countries. The company offers an industry-leading portfolio spanning trading, finance, education, research, payments, institutional services, and Web3 features, built on a leading global blockchain ecosystem.