Product Marketing Manager - LATAM

As a Product Marketing Manager for LATAM at Binance, you drive go-to-market strategy across multiple Binance products in the region. You shape positioning, messaging, and growth initiatives while collaborating across business, marketing, and regional teams to deliver business outcomes for the world's largest cryptocurrency exchange by trading volume and registered users.

What you'll do

• Drive the go-to-market strategy across multiple Binance products in LATAM
• Define goals, audience, positioning, and messaging, and execute growth initiatives to achieve business outcomes
• Collaborate across business, marketing, and regional teams to deliver on business goals and priorities
• Gather competitive, market, and customer insights to inform product development, business plans, and marketing strategies
• Be the voice of the market and customer, taking customer experience to the next level
• Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
• Champion Binance's marketing experimentation culture by testing measurable and scalable programs that you optimize and launch based on learnings

What you bring

• Strong interest and hands-on experience in the cryptocurrency space and community
• A proven track record spearheading product launches and marketing campaigns that drove significant business results
• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals
• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
• The ability to synthesize insights and leverage them to influence key decisions
• A scrappy and resourceful approach to work, unblocking yourself to achieve goals and thinking creatively about problem-solving
• Excellence at both strategic and operational levels, consistently meeting or exceeding planned objectives
• Exceptional written and verbal communication skills to engage effectively with all stakeholders

What we offer

• Competitive salary and company benefits
• Work-from-home arrangement (may vary depending on business team needs)
• Opportunity to shape the future with the world's leading blockchain ecosystem
• Collaboration with world-class talent in a user-centric global organization with a flat structure
• Autonomy to tackle unique projects in an innovative environment
• Results-driven workplace with opportunities for career growth and continuous learning

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The platform offers trading, finance, education, research, payments, institutional services, Web3 features, and more, powered by industry-leading security, user fund transparency, and deep liquidity.