Senior Growth Manager, Web3

As a Senior Growth Manager for Web3 at OKG, you join the global Web3 growth and ecosystem team supporting the expansion of OKX, OKX Wallet, and broader Web3 initiatives. This global role, based in Hong Kong and operating across markets, focuses on connecting ecosystem projects, communities, and users worldwide while driving on-chain adoption across X Layer and OKX Wallet.

What you'll do

• Continuously track leading public blockchains and sectors such as DeFi, on-chain trading, and consumer applications across global markets, identifying projects with product value and growth potential to develop actionable partnership and operational plans.
• Build and maintain relationships with project teams, communities, and ecosystem partners across regions, driving globally scalable co-marketing campaigns, application promotion, and user education while tracking post-launch activity and growth.
• Engage deeply with on-chain user communities across markets to understand motivations, decision-making habits, and barriers faced by different user segments, establishing user segmentation and feedback mechanisms to optimize the conversion journey from first-time experience to ongoing usage.
• Independently lead global and regional ecosystem co-marketing campaigns, on-chain quests, trading campaigns, community incentive programs, AMAs, and online or offline events, owning target-setting, campaign mechanics, budget planning, resource coordination, launch execution, and post-campaign analysis.
• Define and evaluate metrics around qualified new users, first on-chain interactions, activity, retention, and partner-project growth, using on-chain and product data to continuously optimize participation requirements, incentive mechanisms, and operational investment.
• Partner with global Product, Engineering, Design, Marketing, Data, and regional teams to turn user feedback into product and operational improvements, ensuring seamless connection between campaigns and product experience.

What you bring

• Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations, with complete case studies of projects you personally led and verifiable results.
• Long-term, hands-on participation in the on-chain ecosystem, with proficiency using wallets, DEXs, cross-chain bridges, and mainstream DApps, understanding of core concepts such as token approvals, gas fees, slippage, and liquidity, and ability to independently conduct product-experience and user-journey analysis.
• Familiarity with on-chain users and their communities, understanding behavioral differences among trading-focused, DeFi-focused, and task-driven users, and ability to distinguish short-term, incentive-driven participation from needs supporting sustained usage.
• Understanding of public blockchain ecosystem-building dynamics, including project onboarding, application distribution, user acquisition, liquidity, and communities, with ability to design partnership proposals that create value for both project teams and users.
• Proven experience independently planning and executing campaigns, with clear articulation of campaign objectives, target audience, mechanics, budget, execution process, and outcomes, plus ability to propose improvements based on post-campaign reviews.
• Strong data mindset with ability to analyze operational conversion funnels, user retention, and campaign costs, accountable for genuine user growth and business outcomes.
• Strong communication, project-management, and execution skills to drive projects in a fast-paced, globally distributed, cross-functional environment; professional English communication and copywriting skills are required.

Nice to have

• Deep involvement in on-chain ecosystems such as RWA and Meme, with understanding of user personas, community culture, asset issuance, and trading mechanics across different sectors, with relevant project operations or growth experience.
• Ongoing attention to and hands-on experience with emerging protocols such as Tapeout, with ability to analyze product mechanics, user participation journeys, and growth opportunities, and translate these into concrete partnership or campaign proposals.
• Experience in Meme community operations, trend-based campaign planning, or on-chain trading campaigns, with ability to manage communication timing and drive community participation and user conversion.
• Experience in user education, ecosystem partnerships, or campaign planning for RWA projects, with ability to translate complex product mechanisms into clear, easy-to-understand content and participation flows.
• An active global network of on-chain users, project teams, trading communities, or content creators, with ability to independently drive cross-market partnerships and produce verifiable growth results.
• Demonstrated success in converting early momentum around emerging sectors or protocols into Wallet usage, on-chain interactions, and sustained retention.
• Additional language capabilities and experience operating across multiple markets.

What we offer

• Competitive total compensation package
• L&D programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKG

OKG is a blockchain group bringing the value of blockchain to users worldwide through leading products including OKX, a leading crypto exchange and developer of OKX Wallet, OKLink, and other initiatives. OKX provides millions of users access to crypto trading and decentralized applications, while serving hundreds of large institutions seeking access to crypto markets.