(Senior) Growth Manager, Web3

As a (Senior) Growth Manager for Web3 at OKG, you'll join the global Web3 growth and ecosystem team to support the growth and ecosystem development of broader Web3 initiatives. Working from Hong Kong across multiple markets and regions, you'll connect ecosystem projects, communities, and users worldwide, bringing high-quality applications to real users and turning campaign participation into sustained on-chain usage and ecosystem growth.

What you'll do

• Continuously track leading public blockchains and sectors such as DeFi, on-chain trading, and consumer applications across global markets. Identify projects with product value, an established user base, and growth potential, and develop actionable partnership and operational plans.
• Build and maintain relationships with project teams, communities, and ecosystem partners across regions. Drive globally scalable co-marketing campaigns, application promotion, and user education, while continuously tracking post-launch activity and growth.
• Engage deeply with on-chain user communities across markets to understand the motivations, decision-making habits, and barriers faced by different user segments. Establish user segmentation and feedback mechanisms, and optimise the conversion journey from first-time experience to ongoing usage.
• Independently lead global and regional ecosystem co-marketing campaigns, on-chain quests, trading campaigns, community incentive programs, AMAs, and online and offline events. Own target-setting, campaign mechanics, budget planning, resource coordination, launch execution, and post-campaign analysis.
• Define metrics around qualified new users, first on-chain interactions, activity, retention, and partner-project growth. Evaluate performance using on-chain and product data, and continuously optimise participation requirements, incentive mechanisms, and operational investment.
• Partner with global Product, Engineering, Design, Marketing, Data, and regional teams to turn user feedback into product and operational improvements, ensuring a seamless connection between campaigns and the product experience.

What you bring

• Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations, with complete case studies of projects personally led and verifiable results.
• Long-term, hands-on participation in the on-chain ecosystem. You are proficient in using wallets, DEXs, cross-chain bridges, and mainstream dApps, understand core concepts such as token approvals, gas fees, slippage, and liquidity, and can independently conduct product-experience and user-journey analysis.
• Familiarity with on-chain users and their communities. You understand behavioral differences among trading-focused, DeFi-focused, and task-driven users, and can distinguish short-term, incentive-driven participation from needs that support sustained usage.
• Understanding of public blockchain ecosystem-building dynamics, including project onboarding, application distribution, user acquisition, liquidity, and communities. You can design partnership proposals that create value for both project teams and users.
• Proven experience independently planning and executing campaigns. You can clearly articulate campaign objectives, target audience, mechanics, budget, execution process, and final outcomes, and propose improvements based on post-campaign reviews.
• A strong data mindset, with the ability to analyse operational conversion funnels, user retention, and campaign costs. You are accountable for genuine user growth and business outcomes.
• Strong communication, project-management, and execution skills. You can drive projects in a fast-paced, globally distributed, cross-functional environment. Professional English communication and copywriting skills are required to work effectively with international projects, communities, and internal stakeholders.

Nice to have

• Deep involvement in on-chain ecosystems such as RWA and Meme, with an understanding of user personas, community culture, asset issuance, and trading mechanics across different sectors, and relevant project operations or growth experience.
• Ongoing attention to and hands-on experience with emerging protocols such as Tapeout. You can analyse product mechanics, user participation journeys, and growth opportunities, and translate these into concrete partnership or campaign proposals.
• Experience in Meme community operations, trend-based campaign planning, or on-chain trading campaigns. You can manage communication timing and drive community participation and user conversion.
• Experience in user education, ecosystem partnerships, or campaign planning for RWA projects. You can translate complex product mechanisms into clear, easy-to-understand content and participation flows.
• An active global network of on-chain users, project teams, trading communities, or content creators, with the ability to independently drive cross-market partnerships and produce verifiable growth results.
• Demonstrated success in converting early momentum around emerging sectors or protocols into Wallet usage, on-chain interactions, and sustained retention.
• Additional language capabilities and experience operating across multiple markets.

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and dependants

About OKG

OKG is a group bringing the value of blockchain to users around the world through leading products including OKX, a leading crypto exchange with millions of users, OKX Wallet providing access to decentralized crypto applications, and OKLink. OKX is trusted by hundreds of large institutions seeking access to crypto markets and is backed by Proof of Reserves.