Senior Growth Manager, Web3

As a Senior Growth Manager for Web3 at OKX, you join the global Web3 growth and ecosystem team to support ecosystem development across multiple markets and regions. You work closely with cross-functional teams to identify opportunities, build partnerships with blockchain projects and communities, and execute campaigns that drive sustained on-chain usage and ecosystem growth, focusing on X Layer, OKX Wallet, and the broader Web3 ecosystem.

What you'll do

• Continuously track leading public blockchains and sectors such as DeFi, on-chain trading, and consumer applications across global markets. Identify projects with product value, an established user base, and growth potential, and develop actionable partnership and operational plans.
• Build and maintain relationships with project teams, communities, and ecosystem partners across regions. Drive globally scalable co-marketing campaigns, application promotion, and user education, while continuously tracking post-launch activity and growth.
• Engage deeply with on-chain user communities across markets to understand the motivations, decision-making habits, and barriers faced by different user segments. Establish user segmentation and feedback mechanisms, and optimise the conversion journey from first-time experience to ongoing usage.
• Independently lead global and regional ecosystem co-marketing campaigns, on-chain quests, trading campaigns, community incentive programs, AMAs, and online and offline events. Own target-setting, campaign mechanics, budget planning, resource coordination, launch execution, and post-campaign analysis.
• Define metrics around qualified new users, first on-chain interactions, activity, retention, and partner-project growth. Evaluate performance using on-chain and product data, and continuously optimise participation requirements, incentive mechanisms, and operational investment.
• Partner with global Product, Engineering, Design, Marketing, Data, and regional teams to turn user feedback into product and operational improvements, ensuring a seamless connection between campaigns and the product experience.

What you bring

• Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations, with complete case studies of projects personally led and verifiable results.
• Long-term, hands-on participation in the on-chain ecosystem. You are proficient in using wallets, DEXs, cross-chain bridges, and mainstream dApps; understand core concepts such as token approvals, gas fees, slippage, and liquidity; and can independently conduct product-experience and user-journey analysis.
• Familiarity with on-chain users and their communities. You understand behavioral differences among trading-focused, DeFi-focused, and task-driven users, and can distinguish short-term, incentive-driven participation from needs that support sustained usage.
• Understanding of public blockchain ecosystem-building dynamics, including project onboarding, application distribution, user acquisition, liquidity, and communities. You can design partnership proposals that create value for both project teams and users.
• Proven experience independently planning and executing campaigns. You can clearly articulate campaign objectives, target audience, mechanics, budget, execution process, and final outcomes, and propose improvements based on post-campaign reviews.
• A strong data mindset, with the ability to analyse operational conversion funnels, user retention, and campaign costs. You are accountable for genuine user growth and business outcomes.
• Strong communication, project-management, and execution skills. You can drive projects in a fast-paced, globally distributed, cross-functional environment. Professional English communication and copywriting skills are required to work effectively with international projects, communities, and internal stakeholders.

Nice to have

• Deep involvement in on-chain ecosystems such as RWA and Meme, with an understanding of user personas, community culture, asset issuance, and trading mechanics across different sectors. Relevant project operations or growth experience.
• Ongoing attention to and hands-on experience with emerging protocols such as Tapeout. You can analyse product mechanics, user participation journeys, and growth opportunities, and translate these into concrete partnership or campaign proposals.
• Experience in Meme community operations, trend-based campaign planning, or on-chain trading campaigns. You can manage communication timing and drive community participation and user conversion.
• Experience in user education, ecosystem partnerships, or campaign planning for RWA projects. You can translate complex product mechanisms into clear, easy-to-understand content and participation flows.
• An active global network of on-chain users, project teams, trading communities, or content creators, with the ability to independently drive cross-market partnerships and produce verifiable growth results.
• Demonstrated success in converting early momentum around emerging sectors or protocols into Wallet usage, on-chain interactions, and sustained retention.
• Additional language capabilities and experience operating across multiple markets.

What we offer

• Competitive total compensation package
• L&D programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, serving millions of users in crypto trading and decentralized applications, and trusted by hundreds of large institutions. OKX is part of OKG, a group bringing blockchain value to users worldwide through leading products including OKX, OKX Wallet, and OKLink.