Senior Product Designer, Coinbase One

As a Senior Product Designer for Coinbase One at Coinbase, you own the member experience for a membership product with over 1 million paid subscribers. You shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn within the Financial Services & Loyalty team.

What you'll do

• Own end-to-end design for the CB1 Member Home, engagement surfaces, and retention flows across mobile and web
• Drive the member home redesign, a priority initiative creating a persistent, personalized destination for CB1 subscribers
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
• Contribute to design crits, peer reviews, and team culture as a senior individual contributor

What you bring

• 5+ years of product design experience shipping consumer-facing products at scale on mobile and web
• A portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
• Experience designing membership, loyalty, or engagement-driven products such as subscriptions, rewards, and retention
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
• Experience collaborating directly with engineering teams and incorporating technical constraints into design decisions
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
• Ability to use generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

What we offer

• Annual base salary of $180,370-$212,200 USD, varies by location
• Total compensation may include equity and bonus eligibility
• Benefits including medical, dental, vision, and 401(k)
• Remote-first work model with quarterly in-person working sessions

About Coinbase

Coinbase is building products to increase economic freedom. The Financial Services & Loyalty team creates the products that make Coinbase the best place to deposit, hold, and grow your money, with the Coinbase One pillar owning a membership product serving over 1 million paid subscribers.