Senior Product Manager - Social Experience

As a Senior Product Manager for Social Experience at Kraken, you design and ship social features that let users discover, follow, and share investment and trading ideas with one another. You bring deep expertise in interaction design and user psychology, own the end-to-end product decisions, and prototype experiences before engineering commits to a build.

What you'll do

• Design complete social journeys: how someone discovers a person, decides to follow them, shares an idea or trade, receives a response, and returns, connecting these interactions into an experience users understand without explanation.
• Make interaction details work by shaping navigation, information hierarchy, copy, defaults, gestures, and feedback-including edge cases like empty feeds, failed posts, slow loading, and user hesitation.
• Build interactive prototypes using Figma, code, or AI tools to communicate intended behavior, explore alternatives, test uncertain parts, and give engineering clear flows, states, and acceptance criteria.
• Apply psychology to improve participation by understanding why people hesitate to post, seek recognition, follow strangers, or respond to others-then translate those motivations into audience visibility, prompts, reputation, feedback, and effort required to contribute.
• Observe users and fix friction through usability sessions, task walkthroughs, and funnel data to identify where people misunderstand the product, lose confidence, or abandon an action.
• Design for both first use and repeated use: make the experience useful before someone has connections, keep sharing lightweight during active trading, and test the twentieth interaction as carefully as the first.
• Connect design decisions to measurable outcomes by defining expected behavior for each significant change and how to test it-tracking task completion, abandonment, first follows, contributions, responses, and retention while working with data science to evaluate experiments.
• Shepherd the experience through launch by choosing focused initial scope, resolving trade-offs with engineering, reviewing implementation against design intent, and using post-launch evidence to prioritize next improvements.

What you bring

• A portfolio showing your contribution to shipped consumer social experiences, including feeds, profiles, sharing, messaging, discovery, or communities, demonstrating how the experience changed after launch.
• Strong interaction design craft: you can explain why a flow is structured a particular way, what users will notice first, what they need to understand, and which decisions or steps can be removed.
• The ability to build realistic interactive prototypes using Figma, code, AI tools, or a combination, including transitions, empty states, and failure states.
• Evidence-based understanding of behavior through user research that challenged your assumptions and changed a design.
• The ability to own product outcomes: prioritize a problem, define success, interpret funnel and cohort data, and explain whether an experiment produced meaningful improvement.
• An understanding of social finance context: how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.