Senior Product Manager - Web3 (Meme)

As a Senior Product Manager for Web3 at Binance, you shape the meme market strategy within the world's largest cryptocurrency exchange by trading volume. You translate emerging community trends and user needs into product opportunities, leading the design and delivery of meme-related experiences across Web3 flows while balancing business goals with regulatory requirements.

What you'll do

• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and translate them into product opportunities, feature experiments, or growth initiatives.
• Partner with internal teams to design meme-related product experiences and engagement mechanisms that improve discovery, participation, and trading activity.
• Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys.
• Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows.
• Build KPI loops through instrumentation, funnel analysis, experimentation, iteration, and impact reporting.
• Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities.
• Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders, managing risks, dependencies, and trade-offs.
• Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.

What you bring

• 5+ years of PM experience with a strong product background in Web3, crypto, or related digital platforms.
• Bilingual fluency in English and Mandarin to coordinate with overseas partners and stakeholders.
• A proven track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency.
• Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors.
• Strong system design and decomposition ability with detail-oriented execution.
• Data-driven approach to metrics, funnel analysis, experiments, and impact measurement.
• Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions.
• Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.

What we offer

• Competitive salary and company benefits
• Remote-first work-from-home arrangement, which may vary depending on the role and team
• Autonomy to tackle challenging projects in an innovative environment
• Opportunities for career growth and continuous learning in a results-driven workplace

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The platform provides trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access globally.