Senior Product Manager - Web3 (User Journey)

As a Senior Product Manager for Web3 User Journey at Binance, you shape the product experience across the world's largest cryptocurrency exchange by trading volume and registered users. You work on optimizing critical Web3 flows, translating emerging market trends and community behavior into product opportunities, and driving improvements in workflow efficiency, conversion, and overall user experience across key product journeys.

What you'll do

• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and rapidly translate them into product opportunities, feature experiments, or growth initiatives
• Partner with internal teams to design meme-related product experiences and engagement mechanisms that improve discovery, participation, and trading activity
• Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys
• Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows
• Build KPI loops including instrumentation, funnel analysis, experimentation, iteration, and impact reporting
• Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities
• Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs
• Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment

What you bring

• 5+ years of product management experience, with a strong background in Web3, crypto, or related digital platforms
• Bilingual fluency in English and Mandarin to coordinate with overseas partners and stakeholders
• A strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency
• A strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors
• Strong system design and decomposition ability with detail-oriented execution
• A data-driven approach using metrics, funnel analysis, experiments, and impact measurement
• The ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions
• Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access worldwide.