Senior Product Manager - Web3 (User Journey)

As a Senior Product Manager for Web3 User Journey at Binance, you shape the user experience across Web3 product flows at the world's largest cryptocurrency exchange by trading volume. You monitor market trends, community behavior, and social sentiment to identify emerging needs, then translate them into product opportunities and growth initiatives. Working across Engineering, Design, Data, Operations, and Compliance, you drive optimization and delivery of scalable solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.

What you'll do

• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and translate them into product opportunities, feature experiments, or growth initiatives
• Partner with internal teams to design meme-related product experiences and engagement mechanisms that improve discovery, participation, and trading activity
• Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys
• Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows
• Build KPI loops including instrumentation, funnel analysis, experimentation, iteration, and impact reporting
• Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities
• Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders, managing risks, dependencies, and trade-offs
• Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment

What you bring

• 5+ years of product management experience with a strong background in Web3, crypto, or related digital platforms
• Fluency in both English and Mandarin, required to coordinate with overseas partners and stakeholders
• A track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency
• A strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors
• Strong system design and decomposition ability with detail-oriented execution
• A data-driven approach using metrics, funnel analysis, experiments, and impact measurement
• The ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions
• Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance delivers industry-leading security, user fund transparency, trading engine speed, deep liquidity, and a broad portfolio of digital-asset products spanning trading, finance, education, research, payments, and institutional services.