Senior Product Marketing Specialist - Crypto & Advanced Trading

As Senior Product Marketing Specialist for Crypto & Advanced Trading at Bitpanda, you drive positioning, adoption, and engagement across the platform's core crypto and advanced trading offerings. You work at the intersection of Product, Marketing, and Commercial teams to design go-to-market strategies and compelling narratives that resonate with users. Combining strategic vision with hands-on delivery, you translate product value into impactful campaigns, shape messaging across channels, and collaborate cross-functionally to ensure launches and ongoing initiatives are seamless and measurable.

What you'll do

• Own and execute the comprehensive product marketing strategy and unique value positioning for Bitpanda's full crypto and advanced trading product suite.
• Track and analyse funnel health and user behaviour across crypto investor segments, developing strategies to boost acquisition, activity, and retention.
• Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives, from new product launches to ongoing campaigns and customer engagement programs.
• Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement.
• Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

What you bring

• Proven product marketing experience with a focus on crypto products.
• Deep understanding of crypto user behaviour and market dynamics, paired with the ability to simplify complex concepts without losing credibility.
• A data-driven and results-oriented approach, with experience measuring funnel health and campaign performance.
• Strong project management and collaboration skills, confident navigating across product, marketing, and customer-facing teams.
• Exceptional communication and storytelling abilities to differentiate Bitpanda's crypto products in a competitive and fast-moving market.

What we offer

• Hybrid working model combining onsite collaboration and remote work, plus 25 additional days per year to work from a city or country of your choice.
• Competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan.
• Unlimited access to Udemy's library of online courses for continuous learning and growth.
• 3 additional days of paid time off beyond standard annual leave to rest and recharge, available after 6 months.
• Confidential coaching, counselling, and mental health resources through OpenUP.
• 8 weeks of gender-neutral new parent leave.
• Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin with freshly prepared lunches and snacks.
• Discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Recognition and rewards for tenure and achievements at Bitpanda.
• Exclusive Bitpanda-branded merchandise and gear.
• Company events including the Winter Party in Vienna and gatherings worldwide.
• Location-specific benefits designed to make life at Bitpanda more rewarding.

About Bitpanda

Founded in 2014 in Vienna, Austria, Bitpanda is a user-friendly, trade-everything investment platform serving more than 7 million customers across Europe. The platform empowers both first-time investors and seasoned experts to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities 24/7, making it one of Europe's safest and most secure platforms for modern investing.