Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager for User Onboarding & Growth at Crypto.com, you own the complete customer onboarding journey across the Crypto.com App. You operate at the intersection of regulatory compliance, customer acquisition, and time-to-first-value, making tradeoffs between conversion, speed, risk, and regulatory obligation. Within six months, you expand into trading product work alongside your onboarding charter, reporting to the Onboarding squad lead and working closely with the trading team.

What you'll do

• Own compliant customer onboarding end to end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities.
• Turn onboarding into a growth engine by owning activation, referral mechanics, new-user incentives, and time-to-first-value, partnering with Marketing on acquisition while remaining accountable for post-click outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing opportunities, shipping interventions, and measuring whether completion and activation improve.
• Extend the onboarding platform across products by adapting capabilities built for the Main App to other platforms and future product surfaces without creating fragmented journeys.
• Own a meaningful trading product slice alongside the Trading team, connecting onboarding to first trade and sustained participation.
• Lead cross-functionally across Engineering, Design, Compliance, Marketing, and Trading to align priorities, manage dependencies, and execute launches, replanning when regulation or delivery constraints shift.

What you bring

• Proven ownership of consumer onboarding and growth together, with a concrete example of an activation, referral, acquisition, or time-to-first-value problem you owned and solved with measurable results.
• Shipped account opening or KYC in a regulated product, understanding how identity, country rules, and regulatory changes affect the funnel rather than treating compliance as a black box.
• Extended a shared onboarding capability across products or markets, reusing the platform while adapting journeys to new products, brands, or regulatory contexts.
• Sufficient depth in trading product to take ownership, having worked on trading, brokerage, investing, or first-trade journeys with ability to discuss customer needs, mechanics, and tradeoffs independently.
• Operate as a senior individual contributor, running two connected charters, making prioritization calls, and shipping through ambiguity without requiring a manager to structure every decision.

Nice to have

• Experience working on consumer crypto products and familiarity with crypto trading journeys.
• Background with multi-asset products such as stocks, tokenized assets, options, or brokerage platforms.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts in multi-market consumer products.

What we offer

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including birthday and work anniversary leave
• Work flexibility including flexible hours and hybrid or remote arrangements
• Internal mobility program offering diverse career development opportunities
• Crypto.com Visa card provided upon joining

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on security, privacy, and compliance, the company accelerates cryptocurrency adoption by empowering builders, creators, and entrepreneurs to develop a fairer digital ecosystem.