SEO Content Lead

As SEO Content Lead at BC.GAME Official, you own the search engine optimisation content strategy across casino, sportsbook and crypto topics. You lead writers and freelancers to create pages that rank, convert and stay compliant across some of the most competitive search markets in the world.

What you'll do

• Set the content strategy for search, running keyword research and content planning across casino, sportsbook and crypto pages
• Decide what BC.GAME writes, for which markets, and why
• Lead the SEO content team, including the SEO Content Coordinator, writers and freelancers
• Set quality standards so every page ranks, converts and meets brand and compliance requirements
• Work closely with the technical SEO team on on-page optimisation
• Report on how content is performing to drive continuous improvement

What you bring

• At least five years of experience in SEO content, including proven experience leading a content team
• An iGaming or crypto content background
• Strong keyword strategy and content planning skills
• A sharp editorial eye and high standards for quality
• Experience managing writers and freelancers to deadlines
• Confidence working with technical SEO teams and using data to guide decisions
• Full Australian working rights (permanent resident or citizen); this role does not offer sponsorship

Nice to have

• Experience running multilingual or multi-market SEO content
• Experience with sportsbook content and live sports coverage
• Additional languages

What we offer

• Competitive salary, reviewed annually
• Real ownership of content strategy for a global brand
• Health and wellbeing support
• Brand new, central Melbourne office with snacks and drinks
• Team lunches and regular company events

About BC.GAME Official

BC.GAME is one of the world's leading crypto-first gaming companies with a global community of millions of players. Since 2017, the platform has grown to support more than 10,000 games and more than 100 cryptocurrencies, setting standards for transparency and fairness through provably fair games across casino, sports and live entertainment.