SEO/SEM Generalist

As an SEO/SEM Generalist at Coins.ph, you plan, implement, and manage both organic and paid search marketing strategies for the Philippines' most established crypto brand. You combine analytical skills, creativity, and hands-on execution to ensure Coins.ph ranks high in search engines and reaches target audiences effectively through paid campaigns.

What you'll do

• Conduct keyword research to identify high-value search terms aligned with business objectives
• Optimize website content, landing pages, and app store listings for improved search rankings
• Monitor and report on organic search performance using Google Analytics, Google Search Console, and SEMrush/Ahrefs
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy
• Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
• Optimize ad copy, targeting, and bidding strategies to maximize ROI
• Track, analyze, and report campaign performance with actionable insights
• Manage budgets and ensure campaigns meet performance KPIs
• Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
• Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals

What you bring

• A Bachelor's degree in Marketing, Communications, Business, or a related field
• 2-4 years of experience in SEO, SEM, or digital marketing
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
• Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress
• Strong analytical, problem-solving, and project management skills

Nice to have

• Experience in fintech, e-commerce, or crypto

About Coins.ph

Coins is the most established crypto brand in the Philippines, trusted by more than 18 million users. Fully regulated by the Bangko Sentral ng Pilipinas (BSP), Coins is the first crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.