Social Media Specialist

As a Social Media Specialist at Binance, you manage the day-to-day operations of Binance's social media accounts with a focus on X (formerly Twitter). You create, schedule, and publish content in line with the established strategy while monitoring trends, analyzing performance, and identifying opportunities to strengthen community engagement and brand presence across the crypto ecosystem.

What you'll do

• Support the day-to-day management of Binance's social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy
• Research, develop, and execute engaging social content adapted to platform-specific audiences and brand priorities
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments to identify opportunities for timely, engaging, and brand-relevant content
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners
• Follow established social media processes, playbooks, and reporting frameworks while identifying opportunities to improve workflows and content performance
• Leverage AI-powered tools to develop creative social media content, including static visuals, GIFs, memes, and short-form videos adapted to platform requirements and brand guidelines
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement

What you bring

• Fluency in English required to coordinate with overseas partners and stakeholders
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field
• Demonstrated ability to grow social media accounts and execute successful campaigns
• Strong knowledge of social media content creation and platform best practices, with X as a top priority
• A good understanding of the crypto market and an interest in staying current on industry trends and community sentiment
• Familiarity with AI-powered content creation tools and the ability to use them to produce or support the production of static visuals, GIFs, memes, and short-form videos
• Comfort using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunity to shape the future of finance and collaborate with world-class talent in a user-centric global organization with a flat structure
• Autonomy to tackle challenging projects in an innovative environment with a results-driven approach and opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access worldwide.