Sr. Product Marketing Manager, LATAM

As Senior Product Marketing Manager for LATAM at OKX, you will shape the go-to-market strategy for our crypto exchange and Web3 products across Latin America. You'll drive community-led expansion and ensure our CeFi and Web3 product narratives resonate with users in these key regions. This role requires deep understanding of LATAM crypto landscapes, strong expertise in regional growth marketing, and close collaboration with local General Managers, product teams, and global marketing stakeholders. You'll act as the voice of the customer in the region, creating awareness and adoption externally while informing product and marketing strategies internally based on local market insights.

What you'll do

• Build and run go-to-market campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution
• Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads
• Partner closely with local General Managers, business development, and global product teams to deliver consistent, high-impact marketing initiatives
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals

What you bring

• At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry
• In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
• Strong grasp of digital marketing as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies
• Extensive experience building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption
• Outstanding communication skills with the ability to influence strategy and articulate complex products to a diverse audience
• Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space

Nice to have

• Direct trading experience in crypto markets
• Proficiency in English, Spanish, and Portuguese

What we offer

• Competitive total compensation package
• Learning and development programs for growth and development
• Various team building programs and company events

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is trusted by hundreds of large institutions seeking access to crypto markets and operates with Proof of Reserves. OKX is part of OKG, a group bringing the value of blockchain to users worldwide through products including OKX, OKX Wallet, and OKLink.