Sr Product Marketing Manager

As a Senior Product Marketing Manager at Offchain Labs, you'll drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This is a full-stack role where you connect product, sales and growth, shipping launches one week and running HubSpot operations and commercial support the next. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.

What you'll do

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature
• Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement
• Run content, search and lifecycle programs: own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies
• Own growth operations including HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards
• Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to help move customers through the pipeline
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated go-to-market efforts
• Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities

What you bring

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
• Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
• Strong copywriting and storytelling skills - able to distill complexity into clarity
• Hands-on HubSpot experience with workflows, lead scoring, pipelines and reporting
• Analytical mindset with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
• Comfort navigating ambiguity and solving open-ended problems with structure and insight
• Daily AI tool user who can build simple agent workflows or automations
• A burning curiosity and/or deep understanding of blockchain technologies

Nice to have

• Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

What we offer

• Remote-first global workforce with a New York office
• Professional reimbursement program for industry conference attendance, certifications and more
• Medical, dental and vision coverage (US and some other countries)
• 401k retirement plan with company match (US only)
• Wellness stipend
• Home office setup and ergonomic equipment program

About Offchain Labs

Offchain Labs pioneers blockchain scalability and security. The company built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution. Arbitrum's ecosystem includes over 100 teams and major players such as Robinhood, BlackRock, Ethena Labs, Securitize, Aave and Apechain. Backed by $124 million in funding, Offchain has demonstrated consistent execution with billions in secured value and infrastructure processing millions of transactions.

Note: This role cannot be performed in California or Colorado.