Sr Product Marketing Manager, Platform

As Senior Product Marketing Manager for Platform at Chainalysis, you own the positioning and lifecycle campaigns that drive adoption, usage, and expansion across the customer base. You work horizontally across every segment, starting from what customers are trying to do and what gets in their way, then connecting our intelligence platform back to those needs. You are metrics-driven, collaborative, and comfortable building programs and positioning from first principles in a multi-stakeholder environment.

What you'll do

• Define and evolve the Chainalysis platform story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• Build messaging that lets go-to-market teams tell that story consistently, and own competitive positioning to frame the category and guide deal teams.
• Design lifecycle campaigns that take customers deeper into the platform (onboarding, activation, expansion, renewal), each with tailored messaging and scaled in partnership with demand generation, product, and sales.
• Identify expansion patterns that hold across segments and turn them into cross-sell and upsell plays with clear triggers, messages, proof points, and seller assets.
• Explain the commercial model in customer terms so buyers see how what they use connects to what they get.
• Lead go-to-market planning for launches spanning the portfolio, working with segment leads on value propositions for each audience.
• Produce strategic content that moves conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling, and sales plays.
• Partner with Product, Product Marketing, and Enablement teams to turn strong narratives into field tools sellers can find and use independently.
• Turn churn data, win-loss analysis, field feedback, and competitive signal into sharper positioning and measure what reflects business health.

What you bring

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Demonstrated experience building something from nothing: a new proposition, segment, or business line where there was no playbook.
• Track record of positioning that changes how customers and sellers see a problem and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment: you write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• A collaborative self-starter comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.

Nice to have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption or usage-based pricing and packaging.

About Chainalysis

Chainalysis is the blockchain data platform making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence.