User Growth & Lifecycle Marketing Manager

As a User Growth & Lifecycle Marketing Manager at Binance, you will manage and collaborate with teams to oversee global lifecycle marketing campaigns for the world's largest cryptocurrency exchange. You will drive user activation, retention, and repeat purchase through data-driven strategies, leveraging your expertise in product operations, A/B testing, funnel analysis, and lifecycle management to scale Binance's user base across 100+ countries.

What you'll do

• Lead optimization of the new user onboarding process through product iterations, personalized marketing campaigns, and targeted engagement strategies to improve new user activation and first-time transaction conversion rates
• Build a comprehensive user lifecycle management system and user segmentation framework to enhance engagement and repeat purchase frequency through membership programs, point systems, gamification, and cross-selling strategies
• Design and optimize user referral and viral growth mechanisms to drive organic product growth
• Lead A/B testing and user segmentation strategies to refine operations and achieve optimal resource allocation
• Collaborate across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns
• Apply strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions
• Stay informed on each Business Unit's products, including their features, user preferences, and pain points

What you bring

• A proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with measurable results
• Over 5 years of experience in the internet industry, with at least 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech
• Experience individually leading growth projects, operations, or campaigns with systematic frameworks and methodologies
• In-depth understanding of essential operational methodologies, including A/B testing, funnel analysis, and custom strategies
• Knowledge and experience using marketing automation platforms and tools
• Strong data-driven thinking, with the ability to establish and improve data monitoring and analysis systems for user operations, and the capability to identify issues through data and propose solutions
• Strong familiarity working with various Business Unit products and the ability to understand user preferences and pain points
• Bilingual proficiency in English and Arabic to coordinate with partners and stakeholders in the MENA region

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement, which may vary depending on the nature of the role and team
• Opportunities for career growth and continuous learning

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The company offers a comprehensive blockchain ecosystem spanning trading, finance, education, research, payments, and institutional services, all built on a mission to increase financial freedom and access globally.