VP of Global Growth

As VP of Global Growth at TRM Labs, you lead the next stage of expansion by building a global growth organization that delivers repeatable, scalable, and efficient growth. You own global pipeline generation across the company and the customer journey from initial awareness through to a sales-accepted opportunity. You report directly to the Chief Revenue Officer, serve as a key member of the Growth Leadership Team, and lead teams across growth strategy, digital and lifecycle marketing, account-based marketing, field marketing, and marketing operations and analytics.

What you'll do

• Own the pipeline generation plan by translating revenue targets into pipeline requirements by market, region, offering, and customer type, accounting for conversion rates and sales cycles, agreeing contributions with other revenue leaders, and owning the consolidated plan and response to gaps.
• Map how accounts and buyers move from awareness to qualified opportunities, define entry and exit criteria for each stage, identify where progress stalls, work with Sales to improve handoffs, and use win/loss results to sharpen targeting and programs.
• Lead the full demand generation engine by integrating demand generation, performance marketing, lifecycle, account-based marketing, field marketing, and digital into a coordinated strategy that generates qualified pipeline across global pods, connecting events, executive programs, content, and coordinated sales outreach to explicit pipeline goals.
• Build digital and lifecycle capabilities by leading paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation, understanding how these channels work together and where additional investment can generate qualified pipeline efficiently.
• Establish a fast, disciplined cadence of experiments across audiences, channels, campaigns, and conversion paths by diagnosing where the growth engine underperforms, prioritizing high-impact hypotheses, and using AI to accelerate targeting, campaign operations, content production, and analysis while maintaining quality.
• Develop the existing team, recruit critical talent, set clear responsibilities across shared capabilities and market teams, own the budget and agency relationships, establish a disciplined operating rhythm, and use AI and automation to increase team capacity and speed.
• Serve as the executive voice for pipeline generation, advising the CRO, CEO, and broader leadership team on pipeline performance, investment tradeoffs, and opportunities across markets and customer segments.
• Establish attribution, experimentation, and funnel visibility to understand what is working, address what is not, and guide TRM on where to invest to drive growth.

What you bring

• A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles, with the ability to explain the targets, investment decisions, conversion rates, and revenue outcomes behind your results.
• Quantitative fluency and sound judgment with imperfect data, including the ability to build a funnel model, pressure-test attribution, evaluate acquisition economics, and design useful experiments when volumes are too small for simple A/B tests.
• A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.
• Deep full-funnel expertise, from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes.
• Demonstrated success building multitouch attribution, marketing analytics, and forecasting models that improve investment decisions and reveal where the funnel is underperforming.
• A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements in qualified pipeline and conversion.
• Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing, supported by strong marketing operations and data analytics.
• Applied AI fluency demonstrated through using AI to improve campaign operations, targeting, content velocity, forecasting, or attribution, with appropriate quality controls.
• A track record hiring and developing leaders and building an operating model that creates accountability across teams and functions.
• Multi-region experience across North America, APAC, and EMEA, ideally including public-sector or regulated-buyer motions, with the judgment to tailor strategy by market and segment.
• Strong executive communication and GTM partnership skills, with the ability to align leaders on the growth plan, challenge assumptions with evidence, and move comfortably between revenue outcomes and campaign detail.

Nice to have

• Experience in national security, crime investigation, or AI-powered intelligence solutions.
• A track record building demand generation and marketing organizations from scratch or scaling them significantly.

About TRM Labs

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.