Web Strategy & Optimization Manager

As Web Strategy and Optimization Manager at ComplyAdvantage, you own the web estate as a commercial platform, not a website management task. You will set the strategy for how the web earns attention, converts intent, educates customers, and contributes pipeline and revenue. Then you will build, test, and ship against that strategy on a permanent cycle, accountable for what the asset returns to the business.

What you'll do

• Own the strategy and roadmap for the web estate, tied directly to commercial outcomes rather than page count or release volume, defining what the platform is for by audience and stage from first exposure through evaluation, purchase, onboarding, and ongoing customer engagement.
• Make the case for investment with a clear view of cost, return, and opportunity cost, prioritizing ruthlessly and retiring what does not perform.
• Build the operating rhythm: intake, prioritization, delivery, measurement, and iteration.
• Own conversion performance end to end, from traffic quality through to qualified pipeline and revenue contribution.
• Run a continuous experimentation program with a live hypothesis backlog, clear success criteria, and honest read-outs on what did not work.
• Optimize the full journey rather than isolated pages: entry points, navigation, forms, demo and trial flows, self-serve routes, and handoffs to sales and e-commerce.
• Partner with demand generation on campaign landing experiences, personalization, and lead quality.
• Own the search strategy across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), so the company is found and cited in traditional search and in AI-generated answers.
• Build the technical, structural, and content foundations that support discoverability at scale: information architecture, schema, site performance, internal linking, and content governance.
• Work with brand, product marketing, and content to turn domain expertise into web content that ranks, converts, and holds up to scrutiny from a compliance audience.
• Track share of visibility against the categories the company intends to lead.
• Be the advocate for the user inside the business, knowing the journeys, the friction, and the drop-off points, and being able to evidence all three.
• Run continuous research and feedback loops: session analysis, user testing, surveys, and direct customer input.
• Raise the quality bar on usability, accessibility, and performance across every device and market served.
• Extend the experience beyond acquisition into onboarding, education, and existing-customer engagement.
• Own the web technology stack and the roadmap for it, including content management, testing and personalization tooling, analytics, and the integrations that connect web to marketing and revenue systems.
• Make build, buy, and partner decisions with a clear view of speed, cost, and long-term maintainability.
• Manage agency and contractor relationships where used, holding them to the same standards as internal teams.
• Work with IT, security, and data teams on privacy, consent, resilience, and compliance requirements.
• Define the measurement framework for the asset: the metrics that matter, how they connect to pipeline and revenue, and how they are reported.
• Build the instrumentation and attribution needed to make that framework trustworthy, in partnership with marketing operations and data.
• Turn analysis into decisions, ensuring every significant change has a hypothesis behind it and a read-out after it.
• Give the wider business a clear, regular view of how the platform is performing commercially.

What you bring

• Significant experience owning a commercial web estate in a B2B technology, SaaS, or FinTech environment.
• A track record of measurable commercial improvement: conversion rate, pipeline contribution, revenue, or self-serve growth, with the numbers to evidence it.
• Depth across conversion rate optimization and experimentation, including how to design a test, size an opportunity, and interpret a result honestly.
• Strong command of search in its current form, including how AI-driven answer engines are changing discovery and what that means for content and technical strategy.
• Fluency with modern web technology and analytics, enough to make good architecture and tooling decisions and to hold technical partners to account.
• Experience leading through influence across marketing, product, sales, and engineering stakeholders.
• Comfort operating as both the strategist and the person who ships.
• An innovative and future-thinking mindset, already testing what comes next beyond the current playbook.
• A commercially minded approach, thinking in return on investment rather than activity.
• Customer obsession, starting with the user and able to describe their journey in detail.
• Data-driven habits: forming hypotheses, testing them, and changing your mind when evidence says so.
• Strong strategic thinking ability, able to hold a two-year view of the platform and explain it clearly.
• Excellent execution skills, moving quickly and finishing things without needing strategy as a substitute for shipping.
• Influence without authority, bringing stakeholders with you.
• A growth mindset, seeking feedback, sharing credit, and treating failed tests as information.
• Permanent experimentalism, viewing the site as never finished.

What we offer

• Equity as part of what you are building
• Unlimited time off policy with a focus on work-life balance and well-being
• Annual learning budget to drive your performance and career development
• Budget to set up your home office upon joining
• Parental leave and childcare benefits
• Life insurance to protect your loved ones
• Medical (100%), Dental (90%), and Vision (80%) contribution
• Flexible Spending Accounts (FSA) for tax-free dollars for healthcare or day care related expenses
• 401k contribution
• Financial perks including support with student loans, PerkSpot discounts, pet insurance discounts, and travel assistance
• Pre-tax transit benefits

About ComplyAdvantage

ComplyAdvantage empowers businesses to eliminate financial crime by harnessing AI, a unified platform, and an extensive partner ecosystem. More than 3,000 enterprises across 75 countries rely on the end-to-end platform and comprehensive financial crime risk intelligence, automating up to 95% of KYC, AML, and sanctions reviews, cutting onboarding times by 50%, and reducing false positives by 70%. ComplyAdvantage is headquartered in London with global hubs in New York, Lisbon, Singapore, and Cluj-Napoca, backed by Balderton Capital, Index Ventures, Ontario Teachers' Pension Plan, Goldman Sachs, and Andreessen Horowitz.