AM / Manager — KOL & Affiliate Partnerships

As an AM/Manager for KOL & Affiliate Partnerships at BitDelta, you own the company's KOL and affiliate partnership program end to end. You identify, negotiate, and manage relationships with crypto influencers, content creators, and affiliates to drive user acquisition and trading volume. You lead a team of Key Account Managers running day-to-day KOL relationships and own the budget, deal structures, and performance of the program as a whole.

What you'll do

• Identify and develop new partnerships with KOLs, content creators, and affiliates across YouTube, X, Telegram, and Discord to drive first-time deposits and trades
• Lead negotiation and contracting for all KOL and affiliate deals including commercial terms, deliverables, and payout structures within an owned budget
• Build and run the affiliate program's commission structure and tiering, separate from one-off KOL deals
• Track performance against KPIs including reach, conversions, deposits, trading volume, and ROI for every partner and campaign, and reallocate budget toward what's working
• Maintain existing KOL and affiliate relationships and actively work to improve ROI over time, not just add new names
• Ensure every KOL and affiliate communication and piece of sponsored content stays within compliance guardrails, with no guaranteed returns, no misleading claims, and proper disclosure of paid partnerships
• Keep pace with trends in the crypto influencer and affiliate ecosystem and with competitor KOL activity to spot new partnership opportunities early
• Represent BitDelta at industry events, conferences, and community gatherings to build and maintain the partner network
• Report on KOL program performance including conversion rate, retention, and revenue contribution to the Head of Business

What you bring

• 2-6 years in influencer marketing, affiliate marketing, or partnerships, ideally in crypto, fintech, or trading platforms
• A proven track record of initiating, negotiating, and monetizing relationships with KOLs or affiliates, with real budget and P&L exposure
• An existing network of crypto KOLs, influencers, or affiliates in the Indian market
• A strong grasp of crypto and trading terminology sufficient to brief KOLs accurately and evaluate content for correctness
• Comfort with budgeting, forecasting, and defending ROI on partnership spend

Nice to have

• Direct prior experience in a crypto exchange's KOL or affiliate function
• Familiarity with affiliate tracking and attribution tooling
• An understanding of Indian advertising and disclosure norms as they apply to financial influencer content

About BitDelta

BitDelta India is a technology-led digital asset trading platform built for Indian users, with a focus on security, transparency, and user experience. Backed by experienced fintech and technology professionals, the platform combines secure infrastructure, intuitive product design, and a responsible approach to support India's growing digital asset ecosystem.